Technological innovations have paved the way for the future of the e-commerce industry with a number of tools focusing on providing personalized one-on-one interactions between brands and shoppers

Fremont, CA: Utilizing the right technique and integration in an enterprise will enhance shopper's experience, boost revenue, and also save time and money. The implementation of chatbots can help unleash the robust potentials of AI in e-commerce sales and customer services.

Chatbots, also known as conversational agents, are software applications that imitate spoken or written human speech to interact with a real person in real-time directly on their devices.

Here are five uses of chatbots to help retailers drive their businesses:

Customizing to Fit Business Strategy

Chatbots can be easily customized to fit the needs of a retail business, its targets area, and audiences by using the right tool. There are many options to customize a bot and make it highly useful for the customers and the bottom line of the brand.

Increase in Sales

Chatbots are designed to ask questions about the users' need or preference and have it show a selection of specific products they might like, providing customized product recommendations. Shoppers can then click through the store to make a purchase. Bots on autopilot can help recover seven times more on abandoned cart revenue as abandoned cart reminders from chatbot have 80 percent open rates over emails and 10x higher click-through rates.

Cost and Time Effective

Human agents can focus more on complex inquires and save on staffing costs, as chatbots are great for answering frequently asked questions from customers, provide helpful information in a friendly conversational style. And artificial intelligence can also be integrated into the chatbot to handle more topics.

But it is important to understand that chatbots cannot entirely replace human agents; therefore, the option to request a chat with human agents instead of a bot should be available or offered.

Competitive Leverage

Chatbots provide a unique user experience throughout their journey besides being helpful and fun. When a brand simplifies user experience and makes it convenient for the users, it will turn them into repeated customers, choosing the brand over others.

Enhance Customer Experience

Retail chatbots offer 24/7 assistance, representing the brand through its consistency, availability, and helpful service and showing the customers that the brand prioritizes their convenience and experience.

Chatbots can answer questions, offer product recommendations, and provide support at any time of the day or night, as per its design. However, there may be times when a user would prefer to speak with a human agent, in which case, the chatbot can easily hand over the conversation to an agent.

see also: Top Retail Technology Companies