Chatbots are an excellent way to leverage the powerful potentials of AI in e-commerce sales and customer service. It can improve a customer's shopping experience and drive revenue while saving a business's time and money with the incorporation of right technique and integration
FREMONT, CA: The single most powerful tool accelerating the e-commerce industry's growth up till now has been the use of technology. The advancement in technology is making inroads for the future of this sector, from constant improvement in smartphones to new software that creates captivating and seamless customer experiences.
Many advances in e-commerce technology, at scale, are focused on providing personalized, one-on-one interactions between brands and individual shoppers. As one size no longer fits all in the world of sales and marketing, technology enables retailers to adjust their strategies accordingly at ease. And chatbots, which are pieces of software that can converse with potential prospects and customers directly on their device, in real-time, are an instance of this type of technology.
Here are five uses of chatbots to help retailers boost their businesses:
Chatbots are still fairly new in the e-commerce sector, and implementing one will put a business ahead of other competitors. Bots are helpful, fun, and provide a unique user experience throughout their journey. Simplifying customers' experience with the brand will likely turn them to repeated customers, choosing the brand over other competitions.
Increase in Sales
In the retail business, chatbots are useful for providing customized product recommendations by designing to ask a few questions about the user's needs or preferences and have it show a selection of specific products they might like. Customers can then click through the store and make a purchase. It can also bring back shoppers who added items to their cart but left without buying. Abandoned cart reminders from chatbot have 80 percent open rates over emails and a 10x higher click-through rates. Meaning, bots on autopilot can help recover seven times more on abandoned cart revenue.
Customizing to Fit Business Strategy
Chatbots can be customized to perfectly fit the needs of a retail business, its niches, and targets audiences using the right tools. From supporting multiple languages to integrating it directly to the brand's website, many options allow for customization of a bot and make it highly useful for the customers and the bottom line of the brand.
Enhance Customer Experience
Conversing with a bot is easy and does not require any waiting like most traditional support channels. Retail chatbots offer assistance 24/7, and it represents the brand through its consistency, availability, and helpful service, showing the customers that the brand prioritizes their convenience and experience.
According to the design of the bot, it can answer questions, offer product recommendations, and provide support at any time of the day or night. Although a chatbot can be designed to answer most customer's inquiries, there may be times when a user would prefer to speak with a human agent, in which case, the bot can easily hand over the conversation.
Cost and Time Effective
Chatbots are ideal for answering frequently asked questions from customers, providing helpful information in a friendly conversational style, and artificial intelligence can also be integrated into the bot to handle more topics. Hence, human agents can focus more on complex inquires and save on staffing costs.
However, it is crucial to note that chatbots cannot replace human agents completely. The option to request a chat with a human agent instead of a bot should be available or offered.
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