Consumer purchasing behaviors are increasingly evolving, owing to the rapid rise of digital retailing. Voice is currently used in 48 percent of search requests. By 2022, the voice shopping industry is estimated to be worth 40 billion dollars.
FREMONT, CA: Today's customers expect a customized shopping experience. A Virtual Shopping Assistant can assist the customer in the purchasing process by making extremely customized product reviews. By functioning as virtual sales agents, AI-powered chatbots or virtual assistants may mimic the in-store shopping experience.
The Potential of Virtual Assistants in Retail and eCommerce Industry
Google Business Messages (GBM)
Google accounts for 35 percent of all product searches. Google search is used in 42 percent of mobile-driven brand interactions. Google Business Messages (GBM) allows communicating directly with the users at the start of their journey using Google Search and Google Maps. GBM removes the friction of calls, emails, and app downloads by enabling users to message companies directly from smartphone access points like Google Maps and Search. With a Seamless AI to Agent Handoff, one can merge the strength of AI and human intervention.
The increasing use of WhatsApp by businesses demonstrates the platform's potential to support companies reach a large scale at a low cost. WhatsApp has been the primary medium for collaboration, trade, and assistance for companies of all sizes, from business owners to major organizations. Conversational Commerce is the way of the future of eCommerce, and WhatsApp is expected to be the industry leader. eCommerce and retail decision-makers have incorporated WhatsApp into their broader Digital Transformation strategy.
WhatsApp enjoys an open-rate of around 70 percent. One can easily reroute a large number of incoming service requests from call centers to WhatsApp. Chat with the clients and consumers 24 hours a day, seven days a week, and drastically reduce operational costs. Order monitoring and refunds and cancellations are two of the most common support usage cases, and these can be done easily and without any friction over WhatsApp.
Consumer purchasing behaviors are increasingly evolving, owing to the rapid rise of digital retailing. Voice is currently used in 48 percent of search requests. By 2022, the voice shopping industry is estimated to be worth 40 billion dollars. Buyers can shop online with ease and convenience thanks to voice. They should easily inquire what they're searching for, and the AI-powered engine can find it for them instead of scrolling through the app. Customers are gradually turning to virtual assistants, allowing voice assistants to unleash their ability to revolutionize the retail industry.
See also: Top E Commerce Solution Companies