XR Retail Studio
Reinventing Customer Experience through Immersive Commerce

The world of retail is changing, and so is the way people relate to and consume products. We are witnessing the rise of retail 4.0, which brings greater personalization, automation, and even the fusion of reality with virtual experiences.

Imagine a world of shopping where one can navigate through a virtual store, try the products to see how they fit, and customize purchases as per their desire from the comfort of their home.

This is the innovative and exciting vision of XR Retail Studio, a pioneer in merging digital and physical retail to create engaging and boundary-pushing shopping experiences.

Based in Brazil, XR Retail Studio aims to reform online shopping by creating a seamless and immersive experience. It sees 3D commerce as part of the broader digital commerce concept, emphasizing a deep understanding of the customer interaction with the brand.

“Our goal is to bridge the gap between the physical and digital shopping worlds, ensuring that users experience an enhanced level of engagement and satisfaction when making online purchases,” says Ricardo Cavaretti, founder and CEO of XR Retail Studio.

The firm is pioneering an industry-wide model where costs are shared for the benefit of multiple retail sellers with a focus on standardization. Its distinct virtualization assets, including hyper-realistic digital twins, are versatile for virtual try-ons and advertising, setting it apart in the 3D commerce space.

Its state-of-the-art 3D commerce platform called Metaplayer creates more satisfaction among clients when purchasing an item as it enables them to ‘feel the product with their eyes.’ Its vision extends beyond 3D models as it aims to create immersive commerce, taking the online shopping experience to the next level.

Creating a Seamless Virtual Shopping Experience Like Never Before

XR Retail Studio is a technology holding for retail 4.0 that is combining design, interactivity, and technologies like augmented and virtual reality for its virtual flagship stores. Through its startup Metastore, which is an immersive shopping platform, clients can interact with products sportively, customize them to their liking, and even share experiences on social networks. The virtual stores place the client at the heart of the brand's story, turning them into active protagonists and creating an emotional connection.

The firm understands client's journeys and tailors everything to their desires and needs. Its unique selling point lies in offering a comprehensive technology solution that combines virtualization, player technology, and virtual try-ons in one convenient package, simplifying the process.

These try-ons leave a huge impact in reducing returns through its virtual fitting room tool, which creates customer avatars. With different size recommendations, the firm understands the diversity of every body shape, inviting more user engagement. This innovative approach is reshaping the online shopping landscape by elevating engagement and customer satisfaction by allowing product trials.

The assisted selling model leverages AI to provide expert guidance and involves specialists who can provide recommendations and directions during shopping. XR Retail Studio enlists experts, well-known personalities, and the brand's top salespeople to accompany clients on the shopping journey, providing suggestions and in-depth information about the products or services. This drives sales and loyalty through personalized service, a way for companies to stand out, offering a unique shopping experience that outshines the competition.

Bridging Real and Virtual Worlds through Cost Savings and Brand Success

As Brazil has costly and intricate return logistics, cutting down on returns saves on customer service interactions, like phone calls and emails, and trims employee hours and storage space devoted to handling returns. With approximately 25 percent of online purchases being returned, immersive product information can potentially deliver substantial cost savings for retailers and brands.

XR Retail Studio is helping to make this a reality through its state-of-the-art solutions.

An illustration of the firm’s excellence in showcasing its prowess is when it transformed a traditional Brazilian TV channel facing an identity crisis into a dynamic brand rejuvenation success. To connect with younger audiences, it created an immersive experience for the channel. This allowed users to explore the channel's history, purchase physical items, and even non-fungible tokens (NFTs). This interaction also featured a celebrity who engaged with customers, turning passive spectators into active protagonists. Remarkably, all products were sold within two months, leading to an ongoing project that features new channel products in this virtual flagship, fostering brand enthusiasm. The project marks a significant achievement, redefining the TV channel's relationship with its audience.

Standing tall at the helm of retail, XR Retail Studio is pushing the boundaries of digitization and making shopping sprees fun and engaging. This transition between the real and virtual world crafts experiences that resonate, inspire, and delight. The journey it offers is about shopping, creating memories, and forging lasting connections, where the boundaries of the physical and digital worlds merge to create something entirely new and extraordinary.