Gabriel Spina, CEO of Weduu.These operating tasks are time-consuming and increase the chances of error, which can sabotage their relationship with the company.
This is where Weduu is bringing a change. It offers digital platforms called Weduu xperience+, consisting of ped+ and vend+, which enable CPG companies to maximize their sales relationship with retail stores.
Operating in the cloud and leveraging AI, ped+ accurately interprets purchase orders irrespective of file formats and sizes, reducing the possibility of errors due to a lack of human intervention. vend+ organizes the industry’s sellout data to identify opportunities to activate more sales.
“Our solution is simple and scalable, capable of reading purchase orders of various file formats and sizes. This provides autonomy to big and small retailers with various functions assisting them to ease their entire transaction process,” says Gabriel Spina, CEO of Weduu.
ped+ automates the ordering process for retailers of all sizes through different channels. Offered to retailers in Latin America, it studies the culmination of their previous transactions in B2B portals to understand their product procurement preferences. This insight is used to automatically create a cart with no human intervention, saving them the time to add products every time and providing a seamless sales experience. The solution also interprets the order and automatically inputs it into the ERP.
Using ped+, CPG brands can enhance their sales figures by building positive relationships with small retailers through Whatsapp. A salesperson engaging over 30 to 40 small vendors can interact with them via social media. After negotiations and deals are made, they can access the product catalog on the same platform, where orders can be placed and are automatically added to the ERP system without worrying about integrating into suitable file formats.
The combined experience ped+ provides to the industry with its various channels is accompanied by a database system that analyzes the product behavior on the retail floor and at the point of sale. vend+, Weduu’s indirect channel management platform provides real-time coverage of the sellout stock to the CPG industry. The solution maps this intelligence together and identifies the best sales opportunities.
Weduu xperience+ has a simple onboarding process. CPG brands only need to add customer and product information to the solution to view industry-wide performance. Connecting data from ped+ and vend+, the API-integrated suite of platforms keeps track of the stock-keeping units (SKUs) and data from the point of sale (POS) across the industry, providing a comprehensive view of how they fare in the marketplace.
Our solution is simple and scalable, capable of reading purchase orders of various file formats and sizes. This provides autonomy to big and small retailers, with various functions assisting them to ease their order processes
For instance, a client from Brazil required full coverage of their sellout data as they could study 60 to 65 percent of their product performance on the retail floor due to a lack of visibility and complex ERP systems. Using Weduu xperience+, they discovered up to 95 percent of their sellout data. Weduu also provided product behavior and SKU intelligence to ensure that their stocks never run out. Similarly, large CPG brands selling multiple products to small retailers can leverage the platform suite to ascertain the correct orders are placed.
Along with its suite of digital platforms offering an eagle-eye view of the industry, it goes above and beyond to provide a high-quality solution implementation service to clients, reflected in its high net promoter score (NPS). It supports them in every step of the journey to ensure the successful use of the solutions to achieve sales targets and propagate a positive sales experience, proving first-hand why CPG brands prefer Weduu.
