Regardt Van Rooy, Senior Account Executive, Visual RetailingRegardt Van Rooy, Senior Account Executive
Suppose a customer has just seen a promotion online for a special deal Nike is running this week on a pair of sneakers and the buyer rushes to the nearest Nike store to take advantage of the sale. However, when he gets there, to his utter dismay, he can’t find the shoes or any signage advertising the promotion. This particular instance highlights how sales are an orchestration of myriad details that define a customer’s experience, from window displays to promotional signage to localized product assortments.

In the increasingly competitive landscape of merchandising, customers have umpteen numbers of choices which, in turn, makes the retail shops bear the brunt of providing the best in-store retail experience to the customers. Moreover, the balancing of space, time, and budget with the pressure to step up the game is no easy feat for the retailers. The reason behind visual merchandising has gained significant traction in recent times is due to its collaborative and efficient retail flow processes in which a collection of products is sent to stores to be merchandised from head office and presented in the best way possible. As it involves a number of steps to be taken - along with collaboration from several teams - it’s important to make this flow simple and effective.

With decades of experience helping retailers align their buying, planning, and visual merchandising processes, Visual Retailing, together with IWD, is perfectly poised to address this exact need. Visual Retailing – one of the market leaders in fast fashion or mass-market brands - offers best-of-class merchandising software and solutions encompassing the entire merchandising cycle for the clients. Visual Retailing understands the challenges of retailers or brands and helps them to streamline their merchandising processes, starting from strategy and execution, process management, store clustering, visual merchandising, and product range creation.

Visual Retailing’s Mock Shop is an all-in-one feature-rich customizable software suite that facilitates retailers in visual product range analysis, visual merchandising guidelines, and planogram creation. With a visual storyboard in a real-time 3D environment, the retailers are enabled to visualize their range of products with actionable and deeply integrated product data. Keeping the ease of the client at the heart of the solution, Mockshop requires simple integration in the existing IT system thereby enhancing sales and saving time. Furthermore, retail businesses need a full-proof communication system to attain retail compliance and execution at the stores. Visual Retailing solves this issue with ShopShape- all in one cloud-based solution that provides seamless visual and verbal communication between retailers and the stores. Another essential aspect of visual merchandising is to create ready-to-publish images quickly and efficiently. Therefore, Visual Retailing’s Style Shoots solution is a versatile photo machine that eliminates the technical difficulties of studio photography and generates highly detailed product images at a lower cost. Style Shoots create instant, perfect flat lay and mannequin product shots for eCommerce with automatic background removal.
  • Visual Retailing understands the challenges of retailers or brands and helps them to streamline their merchandising processes

The ability of the Visual Retailing Mock Shop solution to create an entire yet very precise store in a 3D environment in less than an hour has helped many brands to revamp their existing, not so efficient, merchandising system. For instance, one of the famous Italian luxury fashion brands named ETRO introduced Mock Shop in their head offices in Milan. ETRO faced the problem of channelizing accurate guidelines to the store staff. There was more of a broad notion of how to match the things, and it was quite complicated for store employees to locate the correct rack and properly position the items in a desirable sequence. It also resulted in a lot of expenses and was excessively time-consuming. MockShop helped ETRO to improve its strategy thereby maintaining a consistent brand image across 200+ stores across the globe. Visual Retailing also catered to the need of establishing different visual guidelines for each market from one office. In collaboration with IWD, Visual Retailing aims to expand its solution offerings and footprint globally.