VCA Technology
Future-Proofed Intelligence for Store Management

Behind the neatly stacked aisles at retail stores are the watchful eyes of the omnipresent CCTV. The use of CCTV in stores progresses with time but one organization felt that the available tech held limited value to business owners, which begged the question; are CCTVs outweighing their benefits? VCA Technology, an applied intelligence organization, looked to unlock the unrealized potential of CCTV as a tool for business intelligence and help retail owners make vital decisions around loss prevention, staff protection, logistics, and queue management.

To manage these compelling issues, retail owners are forced to approach various organizations for varied cameras and sensors that each remedy different problems. This results in a chaotic, decentralized surveillance system with multiple software packages and hefty installation costs. VCA Technology saves clients time, energy, and money investment by offering a consolidated, cost-effective surveillance system under a simple, all-in-one analytics package, empowering them to make better decisions.

“We move along the line of surveillance, logistics, health and safety, loss prevention, and aggressive behavior detection,” says Kevin Waterhouse, managing director of VCA Technology.

It covers a wide variety of surveillance parameters like simple object tracking, heatmaps, and basic video analytics, as well as advanced surveillance tactics like hand-object tracking, suspect searches, shrinkage, and behavior analytics.

It can install a brand-new surveillance system bundled with its proprietary AI-based software or integrate its software into a client’s pre-existing setup. VCA Technology provides clients with a more comprehensive view of their business’s front-facing and logistics sides. The software proactively collects, extracts, and presents world-class metadata on a store’s footfall, shrinkage, loss statistics, potential suspects, customer data, and analytics. This data facilitates a client’s decision-making process, allowing them to focus on strengthening their brand and managing business concerns.

The robust tech allows retailers to take advantage of it in many ways. One retailer faced a logistics issue where shipped packages were missing parts on arrival. VCA Technology tracked their logistics environment and noted delivery and arrival timestamps to ascertain where packages were being mishandled, allowing the owner to take necessary remedial action. For another global retailer requiring footfall, heatmaps, and entity counting, it developed a set of algorithms to target that aspect of their problem. Upon the client’s request, the software was upgraded to monitor a more comprehensive range of business operations like self-service checkouts, warehousing, and shipping processes.

VCA Technology’s easy-to-implement solutions are attributed to customized software updates that target specific problems, eliminating the need for massive retraining or a hardware overhaul. The future-proof software keeps up with the latest AI advancements and is regularly updated to mitigate any new issues a client may face.

Many of VCA Technology’s satisfied partners, which include global systems integrators, white label its tech, attesting to its impact and utility. Its ongoing success can be attributed to the skilled team of engineers and support providers that work to improve and maintain its best-in-class surveillance tech.

Retail owners must consider how their infrastructure will look in the future to carefully plan their investment into CCTV and security today, as a strong surveillance system can alleviate future losses. A leading provider of future-proof surveillance technology, VCA Technology assists customers in garnering the best possible returns from their investments. It guarantees state-of-the-art observation tech that provides valuable customer, store, and logistics insights for business owners looking to take their store management to the next level.