Tutch
Reimagining the Retail Store Experience with the Tutch Platform

Emerging technologies are blurring the lines between the physical and digital worlds, driving real-time access to new and existing data sources in retail. As retailers grow and evolve, they need to refine their business model, cashing in on opportunities to enhance customer engagement and improve the shopping experience. The digital front of any brand has proven to have a profound impact on shoppers and retailers, as evidenced by the pandemic, leading retailers to rethink their strategies by blending online and offline presence into an Omni channel mode of engagement.

To this end, Australia-based technology startup, Tutch elegantly connects existing e-shop and in-store operations, enabling customers to attain the best of both worlds. Tutch's customizable technology stack comprehends customer behaviour in digital and traditional environments to help businesses craft a seamless service experience. It provides real-time stock data that links e-shops to real shops, minimizing the risk of overstock.

"Our platform provides an in-store link from the physical retail to the online retail environment. It takes customers on a journey designed and guided by the retailer; customers can access the complete range of products in or out of the store," adds Felicity Herron, CEO at Tutch.

With flexibility and accessibility at its core, the company's touch interfaces are easy to use and simple to navigate through the retailer's entire catalogue. Customers can then browse each product in the retailer's record through a sequence of screens that the retailer has designed to expand the business's visual appeal.

Further illustrating Tutch's bespoke solutions is when a customer walks into a store; the retailer, in this instance, might not have enough sales staff to handle the influx of customers.

Tutch's self-guided technology orchestrates full access to product information and catalogue via an endless aisle. This empowers staff in gaining more confidence and time to engage customers, while customers are given greater control of their shopping experience with the help of the simple interactive touchscreen. The screens are primarily used to examine what items are available in the store when the customers are standing in a queue.

In an instance demonstrating the efficacies of Tutch's technological prowess, the company helped a major Australian retailer overhaul its customer engagement processes. The retailer oversaw consumer and trade retail sectors, aiming to allow their customers to access the entire range catalogue.

Upon engaging with Tutch, the retailer could provide digital experiences in the physical world, thereby increasing their customers' basket/cart size. By installing interactive touchscreens, Tutch's client has witnessed a massive number of views and engagement through touch screens, not just by customers but staff members. Tutch has witnessed a strong uptake of incremental purchases through its customizable touchscreen solution.

Tutch's founder Grant Oayda brings over 35 years of experience as a retailer, overseeing the operations of over 50 stores across Australia. He has been focused on building consistent, in store development and creating the next generation of customer experiences. Bolstered by his expertise, Tutch aims to roll out its scalable platform for clients in Australia and New Zealand. With a team of experts with extensive retail experience and significant retail networks, Tutch intends to move into hospitality and accommodation.