Brian Tervo, CEO“Without real-time visibility of in-store conditions, brands risk flying blind, unable to respond quickly to sales trends or optimize retail presence. However, visibility alone is not enough; it must be accompanied by strategic action,” says Brian Tervo, CEO.
ThirdChannel bridges these worlds by tying together the right people, tools and strategies to maximize sales impact. At its core is a cloud-based retail analytics platform combined with an expert contracted workforce, enabling data-driven action. By asking the right questions and tailoring strategies, the company ensures brands receive accurate insights into store operations and retail strategy, allowing them to actively enhance their retail presence.
Central to ThirdChannel’s approach is its platform, which essentially functions as a purpose-built CRM for retail field operations, gathering data from in-store visits. The collected data is later synchronized across marketing, sales and executive teams. Brands can track store performance, sales patterns and merchandising execution—all in one place.
Nick Ahrens, CROThe app and platform work together through a real-time feed. Their dashboard is similar to social media, where teams can instantly access updates, tag colleagues for immediate action and engage with in-store representatives. This level of transparency guarantees that all stakeholders can access the same insights and make coordinated decisions.
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Without real-time visibility of in-store conditions, brands risk flying blind, unable to respond quickly to sales trends or optimize retail presence. However, visibility alone is not enough; it must be accompanied by strategic action.
On the execution side, ThirdChannel focuses on placing the right personnel in stores, providing a highly skilled workforce aligned with each brand's identity. From visual merchandising specialists to technical brand ambassadors, every store visit is done by professionals authentically representing the brand’s values and vision.
The company enhances personnel performance and accountability through continuous up-skilling. Its mobile-friendly learning management system (LMS) enables brands to create and distribute customized programs, certifications and interactive learning materials. This ensures representatives are well-versed in product knowledge, merchandising best practices and brand messaging, to deliver impactful in-store experiences.
To ensure learning translates into action, ThirdChannel features a structured quality control program. If a representative does not receive constructive feedback within the designated timeframe, the community team is alerted to ensure they receive it promptly. This creates a continuous improvement cycle for people representing brands.
Along with optimizing daily retail operations, the company enables brands to refine their overarching retail strategies through data-driven insights.
“By integrating sales data from third-party providers like SPS through APIs, our platform allows brands to identify specific sales drivers, and analyze performance based on coverage in stores,” says Nick Ahrens, CRO.
This analysis identifies high-performance in-store activities and high-potential locations, optimizes resource allocation and enhances strategic decision-making.
With advanced analytics, brands gain the agility to act on insights in real time. Whether expanding into new markets, managing seasonal workforce fluctuations or preparing for significant product launches, promotional events or trade shows, the platform’s scalable solutions enable seamless adaptation. Brands can scale up or down effortlessly, ensuring that every retail activity is executed precisely, regardless of size or complexity. It's apt to say with ThirdChannel at the helm, brands can benefit from a well-balanced, high-performance retail ecosystem.
