Major sports leagues such as MLB, NFL, NHL, NBA, MLS, and NCAA have an enormous fan base, and that translates to a huge sales opportunity for sports-related merchandise; especially when fanwear can be customized to reflect their favorite player or even their name. Sports leagues struggle for a formula that perfectly positions inventory in advance of every game, which is the key to maximizing sales. When it comes to jerseys, stocking the right players in the exact colors and sizes demanded by customers is the key to success. This missed opportunity, coupled with the rising consumer demand for customized merchandise, is fueling the need for agile and technology-driven solutions.

The Silver Crystal Group manufactures professional sports jersey lettering & numbering and brings them to the omnichannel market using a mix of digital retail ordering systems, micro factories, and team roster management tools. This allows teams and leagues to maintain an investment in blank jerseys without the risk of having to commit to specific players in an industry where there is constant, unpredicted change to players and their team wear. Coupled with Silver Crystal’s interactive touchscreen kiosks called FANZONES, they have eliminated the risk of inventory obsolescence while delivering a seamless customer experience where sports fans can choose the level of customization on their desired jersey and get it produced on-site while they enjoy the game.



Another recent addition to its technical deployment is AAPS – “Accurate Alignment Projector System”—A technology that projects the player name and number image from the Customers’ kiosk or mobile order directly onto the jersey at the pressing station. This eliminates misalignments and spelling errors which can ruin expensive jerseys. It also doubles the efficiency, thereby doubling the volume of in-venue throughput during the game. Silver Crystal also provides online retail offerings such as visual product customization, inventory control, customizable products, and comprehensive reporting.

“Our strong suit is not just the customization of jerseys for professional sports, but the technology around it that reduces risk and makes the whole process incredibly easy and reliable for the leagues, teams, and players,” Adam Crystal, Co-CEO of The Silver Crystal Group.

Silver Crystal is the go-to solution for sports retailers with over 400 locations across North America, including major leagues like the MLB, NFL, NHL, NBA, MLS, and NCAA. With its portfolio, the company has enabled retailers across these leagues to significantly increase their game-day jersey sales and eliminate the expense of sourcing and acquiring pre-printed stock. Now, the company is reaching into amateur leagues, semi-professional colleges, and university sports across North America
  • Our strong suit is not just the customization of jerseys for professional sports, but the technology around it that reduces risk and makes the whole process incredibly easy and reliable for the leagues, teams, and players


“Last year, the US market began to allow college & university athletes to earn income from monetizing their name image and likeness (NIL) as a result of a new legal ruling. This is truly the next frontier in sports customization, rivaling the current level of sales in the professional leagues; and we are at the forefront, bringing our professional level processes and solutions,” Jeffery Silver, Co-CEO of The Silver Crystal Group.

For almost two decades now, The Silver Crystal Group has turned the sports retailing world upside down by continually innovating, advancing, and adapting its customization technology to changes in consumer behavior and evolving market trends. Moving forward, the company plans to go beyond jersey customization for professional sports leagues and expand its footprint to all sports apparel customization. The Silver Crystal Group connects fans and consumers with authentic products and unique customization experiences.