Bjoern Petersen, CEOThe process starts with infrastructure retailers already own. StrataVision takes a secondary stream from existing cameras without disrupting their security function and combines what it observes with information about shopper activity, staff behavior, transactions and labor allocation. This connects shopper demand with available labor and merchandise, giving retailers a clearer view of the customer experience.
“The winners in retail will be the ones who have a much deeper appreciation of what actually is happening at their stores,” says Bjoern Petersen, CEO.
The value comes from understanding why things happen the way they do. If fitting rooms are over- or under-allocated, retailers can determine whether the space is limiting conversion or could be used for merchandise instead. If checkout queues are likely to build, predictive alerts can help staff open registers before congestion leads to abandonment. For high-margin perishable categories, understanding demand can help retailers match labor and merchandise to what customers actually need, reducing missed sales and unnecessary waste.
From Shopper Journeys to Store Performance
Knowing how many people entered a store explains only part of the story. StrataVision follows shopper journeys through departments, zones and displays without requiring extensive new infrastructure. It helps retailers understand where customers engage, hesitate, abandon or convert.
That deeper view is enabled by its re-identification capability, which works across cameras without requiring overlap. Petersen says the capability is fully GDPR compliant. Retailers can start with a single use case and expand across store operations, asset protection, marketing and merchandising through the same platform, including promotion and campaign analysis.
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The winners in retail will be the ones who have a much deeper appreciation of what actually is happening at their stores.
Shopper activity shows where demand is coming from, while labor and merchandise determine how well a store can meet it. Looking at these factors together with the customer experience helps retailers identify where adjustments are needed, whether in labor scheduling or merchandise placement.
The platform is designed around action-oriented intelligence, presenting information according to the user’s role. Store operators can receive alerts they can act on immediately, district managers can compare stores and executives can examine broader performance or campaign results.
The same approach can also capture incidents involving injuries, improper behavior and policy execution. In injury-related cases, real-time alerts can help staff intervene and provide assistance at the appropriate moment.
Built for Real-World Retail
StrataVision works with existing camera deployments, including older systems, helping retailers extend the value of infrastructure already in place. Deployment can span edge, cloud, data center or hybrid environments, with integration into existing systems and data flows.
Its R&D priorities include accuracy, scalability, security, simplicity and video-processing efficiency. The company is also developing more real-time and interactive applications, while helping customers deploy insights through workforce adoption and operational changes.
Retail stores generate plenty of data, but StrataVision helps retailers put that information into context. By connecting shopper behavior with labor, merchandise, transactions and store activity, the platform gives retailers a clearer picture of what is happening inside individual locations and where performance can improve.
That precision matters because every store has its own patterns of demand, staffing, merchandising and customer behavior. Using the infrastructure already in place, StrataVision helps retailers respond to those differences, improve the customer experience and make better use of their store investments. For this approach, StrataVision is the Top Retail Analytics Intelligence Solution 2026.
