Skoop
Digitally Enhancing Shopping Experiences

Imagine walking into a store equipped with digital signages. Instead of calling store staff and having them show you what you need, the signages guide you throughout your purchasing journey. From browsing a menu of products and customizing them to taking quizzes for personalized options and making quick checkouts with smooth payment processing, the entire customer journey is seamlessly managed by a single platform powered by robust integrations, dedicated experts, and an automated ad server.

Skoop is making this seemingly futuristic shopping experience a reality.

Its holistic platform deploys expert teams of content creators, designers, coders, programmers, and an entire suite of tools and integrations to revamp customer experiences. Business owners can build an interactive experience through Skoop’s various software integrations, wherein the style and design of signages align with the needs of the venues, such as an airport or a retail shop.

“Our vision is a world where business owners no longer have to update their digital screens manually. We have built advanced digital signage software that uses various integrations and large AI models that can dynamically update what signs are displaying in real-time, ensuring that viewers always see the most updated information at any given time,” says Josh Cooper, founder and CEO of Skoop.

Skoop’s software integrations replace monotonous digital signage tools offering just texts, images, or videos. Catering to a modern tech-savvy customer base, its functionalities include motion graphics, animations, videos, point-of-sale menu integrations, security camera and analytics software integration, and kiosk updates. While conventional signage showed the images and prices in a food court menu, Skoop takes it to the next level with interactive maps of restaurants and other onscreen experiences.

The software integration is complemented by Skoop’s ability to choose the best-fit hardware. It helps retailers source commercially viable displays by collaborating with the biggest screen manufacturers. Skoop’s services are not limited to the signage content. It facilitates screen networks, internet connections, screen consultation, and menu consultation based on project requirements while plugging in the interactive software to create the experience. For clients wishing to opt out of the hassle of choosing a third-party screen, Skoop has invented the Skoop Stick, a compact and resourceful 4K media player that can turn any HDMI-enabled screen into a remotely controlled digital signage.

Through its technical capabilities, Skoop bridges the gap between content creation and displaying and that makes it a user-friendly signage solution. Its software can embed generative AI and ML tools into its content design studio, enabling the conversion of a client’s plain text description into interactive content.

A prominent chain of retail stores in Michigan, Quality Roots, benefited immensely from Skoop's out-of-the-box service expertise. After a 90-day analysis, Skoop deployed its solutions in their stores. The screens now share messages about the brands they sell to end-users, such as directions to use and manufacturer details. As customers’ increased in-store time interacting with the products positively influenced product sales, these brands decreased the wholesale costs of their products for Quality Roots, leading to a cost saving of $7000 a month for the retail chain.

Skoop offers its extensive range of services through a two-flow onboarding process. Its application uses a self-sign-up model where customers can create an account and add screens online. Following this, the team takes a more managed approach, including software demos, client team training, and routine follow-ups every 30, 60, and 90 days. Any issue found creates an alert and is addressed within 24 hours.

Immediate issue resolution is one of Skoop’s numerous customer service capabilities. Apart from offering affordable, hardware-agnostic solutions, the firm provides free versions of its software without long-term contracts. Clients can easily contact its team, comprising a dedicated account manager and customer support representatives, who work 24/7 across holidays and weekends.

These convenient yet technically advanced interactive solutions are necessary to tackle the increasing demands of customers. Since users prefer an automatic guide over the time-consuming process of waiting for a salesperson and manually interacting with them, Skoop’s solutions are set to revolutionize the retail space and take it one step ahead into the future.