SensorMedia
Designing Better In-Store Customer Journeys

Creating a better in-store customer journey has always been a critical link to strengthening a business’ overall customer experience. According to a recent PwC report, 73 percent of consumers point to experience as an important factor in their purchasing decisions, behind the price and product quality. Forty-three percent would pay more for greater convenience, and 42 percent would pay more for a friendly, welcoming experience.

But in a day and age where digital savvy consumers, the e-commerce boom, and post-pandemic normal are rewriting the in-store retail experience, optimizing and digitalizing the in-store customer journey can be tricky. That’s where SensorMedia’s expertise comes in.

SensorMedia’s SmartCircle patented solution has been empowering the marketing decision makers of electronic and wireless retailers in creating and delivering stronger in-store customer journeys that boost brand viability and increase day-to-day sales in stores.

Luisa Díaz, president of SensorMedia, explains the three pre-eminent benefits SmartCircle offers its clients. Creating breathtaking experiences for consumers who attain every answer at their fingertips tops the list. SmartCircle utilizes every opportunity to maximize the delivery of a brand’s key messages through multiple display channels in-store, smartphones, televisions, tablets, and other digital signage devices. And since the contents of these displays are handled centrally, their messaging is also kept consistent. This is another important advantage that the solution brings; it neither overwhelms consumers with many confusing messages nor disengages them with less or no information. A lesser-known yet significant value that SmartCircle brings is its ability to reduce its clients’ carbon footprint. As crucial product information can be displayed on the product screen itself, it eliminates the need for paper stacks or additional display hardware, making it an eco-friendly solution.

“SmartCircle has much more to offer than just maintaining consistency in virtual billboard messages. Through multiple modules of the solution and extended API integrations, SmartCircle collects customer metrics and checks for inventory data, along with any other security and uptime statuses, to ensure pricing and planogram compliance of a retail business across all its store locations,” says Díaz.

This is a huge step away from the manual and inconvenient methods of enlisting an auditor to go to each store, which is expensive and whose data is inaccessible in real-time. SmartCircle’s digital audits also help a multi-store retailer comply with changing pricing and promotions. Manual pricing errors can drive consumers away from a store, affecting sales margins. With SmartCircle, a retailer can rest assured that any pricing changes in their books would reflect automatically across all digital displays.

While such interactive features can find multiple applications, a great use case scenario of SmartCircle’s features is helping a business streamline and unify the customer experience across all franchises, where keeping the brand messaging coherent is challenging. But even amid the cohesion it brings, SmartCircle lets the brand tweak targeted information based on the store’s location or language, ensuring no broken experience from one store to another, or between online and offline stores.

Behind every success of SmartCircle is SensorMedia and its talented team’s consistent effort to listen and understand its clients. Díaz reasons that we have two ears and one mouth so that we can listen twice as much as we speak. That’s how the company always effectively translates all its clients’ challenges into customer focused solutions.