Daniel Sampietro, Founder and CEOThis growth is largely attributed to the evolving behavior of shoppers and consumers, which has compelled companies to adopt digitalization and automation strategies to stay competitive and efficient. As a result, the integration of cutting-edge technologies such as artificial intelligence (AI), automation, predictive analytics using big data, the metaverse, neural networks, computer vision, 5G technology, and advancements in cybersecurity have gained momentum. RETAILATAM Business Solutions, under the leadership of Daniel Sampietro, founder and CEO, is harnessing these innovations to drive growth and transformation.
Five years ago, Sampietro decided to start his own company, taking advantage of trends and business opportunities in Latin America. His experience in market research, retail solutions and information technology helped him conceptualize RETAILATAM.
A Latin American provider of Retail Solutions in partnership with leading global and regional companies to provide Solutions for every need and budget. It provides solutions from sophisticated AI-enabled decision-making platforms to simple and affordable value-for-money software solutions.
“Based on nearly 27 years of experience in global and Latin American retailing, we deliver retail software solutions and business consulting services that help retailers and CPG manufacturers better understand and manage their businesses, maximizing the return on opportunities and minimizing the risk from threats,” says Sampietro.
RETAILATAM offers a combination of an end-to-end retail solutions and services portfolio enabled by edge technology and a global team. This consists of market research and information technology, global and Latin American retail, shopper marketing, merchandising, space management, assortment optimization, category management, business intelligence and retailer data.
The company is running projects on many business fronts with major FMCPG companies like Coca-Cola, AB InBev, Diageo and retailers like Cencosud, Walmart, La Comer, GA.MA Italy, and the client list increases every day across Latin America.
Some of its solutions, like retail execution, perfect store and monitoring solutions, are more customizable than others.
Enabled with AI Image recognition, RETAILATAM can set up different levels of measurement that the sales force or auditors must answer when they’re in-store. For example, at the end of 2021, RETAILATAM implemented retail execution and perfect store solutions with Coca-Cola Andina, one of Latin America’s three major Coca-Cola bottlers.
The solutions were adapted 100 percent to the client’s needs. This allowed for real-time measurement at the national level across more than 6000 stores and enabled the client to double the audit productivity of stores visited in the traditional channel. In 2022, RETAILATAM implemented retail execution and perfect store solutions with AB InBev Chile, a leading global beer company, to measure at the national level across more than 1200 stores in the traditional channel.
Based on nearly 27 years of experience in global and Latin American retailing, we deliver retail software solutions and business consulting services that help retailers and CPG manufacturers better understand and manage their businesses, maximizing the return on opportunities and minimizing the risk from threats
Having carved a unique niche, RETAILATAM leverages AI to support end-to-end category management and planning processes within its verticals of retail business and Space Management software solutions. Through its third vertical of business consulting, the company offers professional services. Its extensive experience in supporting retailers and manufacturers enables RETAILATAM to relieve resource demands and facilitate process flow by providing specialized software and services.
