Ocula Technologies
Actionable AI Today

Today market leading online retailers and brands leverage AI to react faster and outperform their competition: they are able to constantly monitor ways to maximize customer conversion, have always on insights to deliver operations more efficiently, and offer the most personalized experiences. They are among the select few to have robust insight platforms that have overcome the challenges of data management, running AI at scale, and translating insights into action. Ocula Technologies was born out of a belief that companies need the power of AI to survive and thrive. They want to level the playing field and enable all e-commerce leaders to harness the power of AI and make proactive, profitable decisions.

Ocula Technologies is different by design thanks to their focus on Actionable AI Today. Actionability comes in the form of prioritized recommendations that provide clear direction to decision makers. In doing so they avoid the common pitfall of analysis paralysis that other solutions and inhouse analytics teams often suffer from. They focus their AI insights on the use cases that are most impactful to a client’s P&L and ensure they are self-learning and run at scale from the outset. Finally, in a competitive market where clients can’t afford to wait, Ocula Technologies is able to deliver meaningful insights to clients on their platform from day one.

The founding team have extensive experience developing AI insight and targeting capabilities for many of the world’s largest companies. In doing so, they have first-hand experience of the transformational results these type of capabilities can deliver. They have also observed and overcome the common pitfalls that mean many of these solutions fail.

E-commerce is an increasingly important part of most businesses’ P&L, with e-commerce leaders under more pressure than ever to deliver growth and offer thought leadership to the wider business. That means leveraging the vast amounts of data their channels generates to make smarter decisions and deploy resources ever more effectively. Having struggled with competitor solutions and inhouse teams many are now turning to Ocula Technologies Drive platform and there three initial insight modules: Rapid Insights, Customer Intelligence, and Price Optimization.
Rapid Insights provides e-Commerce teams with product display page and digital marketing optimization suggestions to boost conversion. The module can be set up to deliver insights within a day, with no IT involvement required. Customer Intelligence then helps decision makers identify which customers to focus on and what products matters to these profitable segments. Finally, Price Optimization uncovers the perfect price point for each product. Thanks to proprietary meta-data mapping and quality solutions each of these modules has significantly reduced set up time and client IT requirements versus other solutions.
For a well-known global toy business, Ocula’s Drive platform enabled them to dramatically enhance their customer experience. In a matter of weeks they understood which customer behaviors and products mattered most. From there they were able to target these valuable customers more effectively and deliver a robust 10 – 15% sales uplift over a key trading period.

Ocula is now expanding with new partners in the retail, direct to consumer brands, and sports franchises in the UK and US markets. With best-in-class product, science and engineering talent the company is investing heavily in research and development to introduce new AI insight modules and further reduce client set up time. These new modules include demand forecasting and stock optimization, something the team have extensive experience developing. Rapidly gaining recognition as a top player in the data & analytics space, Ocula is aiming to become the AI solution of choice for eCommerce decision makers across the globe. The company has won multiple awards, including being a recent semi-finalist for the 2022 Snowflake Startup Challenge.

Ocula Technologies lives and breathes ecommerce optimization. With its teams spread between Belfast and London, the company is on a mission to make AI actionable helping decision makers optimize performance through clear, prioritized recommendations.