Emre Yildiz, Founder and CEOMore than digital signage, Octopus’ offerings are powered by a blend of creativity and advanced analytics; it ensures advertisements and product details are not just seen but experienced. The company’s technology suite and intuitive Octopus app offer vital data to help brands bridge the gap between digital and in-store experiences, bringing the interactivity of online shopping to the physical world. The company enables customers to make informed purchasing decisions and craft personalised shopping experiences.
“Our cloud-based retail technology mirrors the seamlessness of the online world within physical retail spaces, enabling brands to understand customer journeys and interactions throughout the store and gain important data. Our Technologies bridge the gap between online and offline experiences, offering personalized marketing through specific technologies that are connected to screens that elevate the in-store experience to match the sophistication of online shopping," says Emre Yildiz, founder and CEO.
At the core of Octopus's offerings lies a suite of technologies, internally called ‘tanglers,’ for their ability to interconnect various facets of retail and advertising technology. The company’s product lineup includes Octopus Analytics, Lift and Learn, Till Integration, Payment and Editor.
Its video analytics offering employs webcams positioned on screens in shopping malls to analyse customer behaviour, such as the time spent looking at a particular product, and discern demographics like age and gender to deliver personalised content in real-time. Meanwhile, the Octopus Lift and Learn modernises in-store shopping by connecting physical products with nearby Octopus screens. When a customer picks up an item and seeks more information, relevant data is displayed on the closest screen. Coupled with video analytics, Lift and Learn tailors the shopping experience by showcasing content based on real-time interactions and past interest data.
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Our cloud-based retail technology mirrors the seamlessness of the online world within physical retail spaces, enabling brands to understand customer journeys and interactions throughout the store and gain important data
Unifying these game-changing capabilities under a single pane of glass, Octopus offers a universally compatible, user friendly platform that helps users streamline operations and enhance customer engagement through profound insights. Equally impressive is its content Editor tool, which offers a versatile platform for businesses to customise digital content. Providing the choice to use ready-made designs or create content from scratch, it simplifies content creation.
Beyond innovating in-store purchasing, the company seamlessly integrates digital signage with cash and stock systems to ensure content and inventory sync. Its smart system enhances the shopping journey by recommending products—based on past purchases—at checkout, providing a personalised experience throughout. Enabling direct purchases via QR code scans, its payment gateway optimises and secures transactions while reducing congestion.
Equipped with such a forward-looking portfolio, Octopus aims to become a global retail technology leader. The company is partnering with consumer technology leaders like LG and Samsung to engage with a broader clientele and use its intuitive advertising network OctoAds to target consumers directly through digital screens.
Octopus’s customers include renowned brands across various markets. A notable one is Marks & Spencer (M&S), which has integrated its platform throughout their stores to gain a unified, intuitive control over content management and monitoring. Ultimately, the partnership with Octopus optimised M&S’s operational efficiency and enabled them to better align with their long-term digitalisation goals.
An equally impressive collaboration involved BrewMood Coffee, known for its premium coffee and tea selections. Through this engagement, Octopus streamlined their screen content management, making updates to prices and promotions accessible with a single click. This simplicity enhanced the customer's in-store journey, with screens now assisting them in product discovery and spotlighting new arrivals. The strategic placement of these screens amplifies product visibility and enriches the shopping experience, driving BrewMood Coffee’s sales. Such successes demonstrate Octopus’s transformative influence on retail technology and customer engagement.
Octopus now targets global expansion with branches in the UK, UAE and Turkey. Through its transformative digital signage solutions, it plans to continue driving innovation and reshaping the future of retail.
