The retail businesses are applying self-service kiosks to provide contactless service and improve customer experience.
FREMONT, CA: The coronavirus outbreak has led companies to divert their attention and strategies on everything from inventory and supply chain management to in-store consumer security, but it has also accelerated what was already on the way. Self-service kiosks are one such example.
People have been using them for many years to form ATMs, airport check-in, and kiosks at restaurant tables for visualizing menus, ordering and paying the bill, but old-school snack vending machines were the initial form of the self-managed kiosk. The main idea of today's kiosks remains the same, but they've made huge strides and have become a customer behavior norm due to the pandemic and demand for touchless shopping.
Self-Managed Kiosks – The Retailers Digital Response to COVID-19
The main difficulty for kiosks is to offer an experience that enables customers to shop in the same way they did earlier but with less human interaction. This preferred option arises from safety concerns and the desire of customers for a more expedited experience.
There are many more methods through which kiosks can help companies enhance customer experience and sell more products. For example, kiosks can be used to demonstrate how a piece of clothing will appear with a particular accessory, and buyers can "try on" shoes as they walk by the shoe store using tools such as mirror artificial intelligence (AI).
Another benefit of kiosks is that they decrease the pressure to purchase. Most people dislike the concept of a salesperson loitering around, even if their intentions are good. Kiosks enable customers to shop at their convenience, which leads to more extensive, higher-quality purchases that consumers can be truly satisfied with and are less likely to return or exchange.
With the outbreak of the coronavirus pandemic, some companies have already managed to jump on the kiosk trend. Those who have traditionally offered ways to view their products, such as florists, have enhanced those interactions by displaying how arrangements will look in various settings. Bakeries have kiosks where customers can order customized cakes for birthdays and other special occasions. Vending machines now sell everything from daily necessities to automobiles, in addition to chips and candy bars.
Presently, it is critical to think creatively. Any retailer must think about how kiosks can enhance customer experiences and build customer loyalty. Consider the real estate market. A kiosk set up outside a for-sale home can take customers on a virtual tour, offer additional information such as open house dates and times, and enable buyers to schedule a viewing appointment. The kiosk can collect information from the purchaser and offer a more personalized experience, such as emphasizing areas of the home that the buyer is interested in and many more.