Visual merchandising is a vital retail strategy that maximizes the aesthetics of a product to increase and maximize sales.
FREMONT, CA: Visual merchandising makes the retail sector more attractive and pleasing for customers, increases foot traffic, and encourage impulse purchasing. Retail brands have seen a decline in recent years as customers have moved to online buying. This has made it essential to incorporate visual merchandising strategies to enhance retail sales and customer walk-ins. Visual merchandising is all about the look, feel, and culture of the store and brand. If it is done correctly, it will increase customer brand loyalty. Here are some tips for visual merchandising to adjust the store's layout to better appeal to customers and increase sales.
Color is King
Colors make customers feel in many ways and draw their eyes into several parts of the store. Customers can identify stores from across the mall because they are known for their clear glass against stark white and silver. As customers enter the store, their eyes are drawn to splashes of color in their ads attracting customers to their merchandise. Color assists with branding and in-store marketing while navigating shoppers through the purchasing experience.
Creating Focal Pints Around the Store
Retailers use color to direct customer attention to several focal points. These are the retail store locations where the items catch customers' eye and make them want to buy. Within most shopping malls and retail locations, the focal points are found at the retail store's front, with mannequins rocking the new fashions.
Telling a Story with Merchandise
Brands' stories focus on camping adventures or sporting victories and the people who have the right device for an enjoyable adventure. Retail stores also use their merchandise to tell stories about love, commitment, and affirmation. Firms should at their showroom layout and merchandise and decide what story they need to tell with the items they have.
Open Space as a Design Element
The fifth element of visual merchandising is open space. Those with a graphic designer will understand how open space can help accentuate the products and guide the customers' eyes. Specialty retailers and furniture firms use open space to sell a lifestyle or draw customers in. Open space is another element of the storytelling operation. Sometimes what customers don't say is just as needed as what customers say, and the same can be said for the open spaces.