Wakefern Food Corp. is broadening its use of CitrusAds retail media technology that included native, in-app advertising.

FREMONT, CA: Wakefern Food Corp., a retailer-owned cooperative, broadens its use of CitrusAds retail media technology that included native, in-app advertising. Wakefern presently provides brands with a single, easy-to-use omnichannel platform for sponsored product and display retail media campaigns, both online and in-app, by widening the inventory available through CitrusAd. This enables brands to use CitrusAds technology all over shopping modes to optimize campaigns for brands and improve the shopping experience for consumers.

CitrusAds' cutting-edge technology improves ad relevancy and personalization for customers. Campaign analytics are also available in real-time reporting dashboards for CPG suppliers and advertisers.

CitrusAd enables brands to rapidly introduce sponsored product campaigns and display media across desktop, mobile, and in-app platforms by utilizing the latest technology from a single platform and using a single robust, fully transparent, closed-loop reporting dashboard.

"Our move to consolidate with CitrusAd not only makes advertising easier for our suppliers, it also sets brands up for continued success on our platforms. By strategically aligning sponsored search advertising efforts across our platforms, brands now have a unified, and integrated approach no matter which path the shopper prefers to take," said Elizabeth Goodbread, director of digital commerce for Wakefern.

Wakeferns cooperative members own and manage supermarkets independently under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners.

Brian DeCoveny, CitrusAd VP, Retail Media Partnerships, said, "We are excited and proud of our digital retail media partnership with Wakefern. Our aim with all our retail partners is to support and help them be successful in digital retail media, it's a very exciting opportunity for the ecommerce industry right now, our role is to be flexible and provide retailers and their brands with the world's best retail media technology that delivers results."