The Significance of Planning Digital Assortment for Retail Success
Retail Tech Insights | Monday, June 13, 2022
Retailers avail operational benefits of optimized assortments, enhanced inventory, data-driven decision making, and improved productivity.
FREMONT, CA: Retailers are racing to keep up with the ever-changing and complex retail landscape to retain the existing customers and attract new customers. Delivering the right product at the right price to the correct location necessitates digital assortment planning. When retailers expand their sales networks to include additional geographies, more channels, and different store formats, they add layers of complexity to their operations. Creating assortments has never been more difficult because customers today buy across geographies, channels, brands, and business models. A better solution is required to clarify the assortment process and provide retailers with the resources to maximize assortments.
Analyze past data and predict based on trends
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The strategy behind the assortment plan is informed by hind-sighting, which entails analyzing past performance and aligning it with trend predictions and the season's approach. It recommends assortment breadth and targets (both additions and subtractions) based on multi-dimensional analytics, and it seeds the plan with placeholders. It impacts financial outcomes, such as higher sell-through rate, increased revenues, fewer markdowns, improved inventory productivity, lower working capital, and operational gains.
Plan for a conceptual assortment
The conceptual assortment plan is a list of products or placeholders for products sold in the future. With the PLM system, planners start to design their assortments based on qualities, current styles, or even goods still in development. It enables marketers to create a single integrated assortment that meets the needs of numerous channels, reducing the time it takes to make decisions about product exposure schedules.
Buy quantification
Calculating the purchase amount for each product based on retailer eligibility, rate of sale, sell-through estimates, and product lifetime is known as buy quantification. It calculates suggested quantities for each item using analytical tools and the company's own goals and insights. It can connect with size optimization tools and consider limits such as minimums and packs. Merchants can model their product flows and reconcile everything to their financial projections, ensuring that their assortments fulfill both customer and financial goals.
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