Packaging becomes smart by incorporating various modern technologies that transform it into more than just a product container.

FREMONT, CA: The notion that packaging can do more than merely convey something from one location to another may seem far-fetched, but it is quickly becoming a reality. Smart packaging will become an indispensable aspect of the Internet of Things (IoT)-driven supply chains–and the customer experience–as technology improves.

What Does Smart Packaging Mean?

Smart packaging refers to product package designs that perform additional functions and protect or enhance a product's look. It becomes a tool for communicating useful information to both the supply chain and the end customer by merging digital technology with physical containers. Smart packaging has a dual purpose. It aids in promoting product trust and creating more favorable brand experiences, as well as making it easier for logistics professionals to recognize supply chain difficulties. Depending on the information it aims to convey, smart packaging solutions can be divided into numerous categories. Some packaging technologies are employed to improve consumer involvement, while others are intended to improve supply chain traceability.

How Does Smart Packaging Work?

Packaging becomes smart by incorporating various modern technologies that transform it into more than just a product container. These improvements enable immersive digital experiences, connectivity with a larger supply chain, and even the possibility for packaging systems to make modifications to the product within are all enabled by these improvements.

In the case of RFID and NFC tags and QR codes, some technologies are physically applied to the packaging. These allow for real-time product tracking from the factory to the store shelf and connecting packaging to the larger IoT to share data better. When integrated with new technologies like blockchain and digital ledgers, smart packaging can enable authentication ways to combat counterfeiting.

By incorporating particular chemicals into packaging materials, smart packaging can be created that notifies employees to quality issues or makes proactive changes to maintain product integrity and avoid waste.

The Future Of Smart Packaging

We can expect to see smart packaging used by a growing number of shops as consumers demand increasingly tailored and omnichannel experiences. Product packaging is already a cost that companies must bear, as well as a tactile point of connection in the post-purchase stage. As a result, it's ripe for more investment to assist solve a number of supply chain pain issues, from inventory visibility to consumer education.