Tech for Retail 2026: The European Observatory of Retail...

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Tech for Retail 2026: The European Observatory of Retail Transformation

As innovation continues to accelerate at an unprecedented pace, Tech for Retail 2026 will focus on the trends reshaping the entire retail value chain. Agentic AI, retail media, hyper-personalisation, unified commerce, supply chain automation and technology sovereignty will be among this year's key themes. The programme will also explore emerging applications of large language models (LLMs), the future of marketing in the age of intelligent agents, and the evolving role of physical stores in an increasingly digital retail landscape.

Discover the 2026 conference themes

Industry Leaders on Stage

Once again, Tech for Retail will welcome some of the retail industry's most influential executives to share their vision and first-hand experience, including:

• Alexandre Bompard, Chairman & CEO, Carrefour

• Michelle Lamberti, Global Omnicommerce Director & Executive Committee Member, Adeo

• Delphine Viguier-Hovasse, Chief Innovation & Prospective Officer & Executive Committee Member, L'Oréal Groupe

• Bernard Osta, CEO, Vestiaire Collective

• Mikko Kärkkäinen, Co-Founder & CEO, RELEX Solutions

Their keynote sessions will provide practical insights into the transformations currently redefining retail. The programme is developed with the support of an Advisory Board composed of leading retail executives and industry experts, ensuring that every session addresses the strategic priorities facing retailers today.

An Immersive Event Experience

Beyond the conference programme, Tech for Retail offers a wide range of experiences designed to foster discovery, collaboration and business connections. Visitors can join guided Retail Tours highlighting the show's most innovative solutions, attend Innovation Pitches showcasing the latest technologies, and take part in the various Awards ceremonies celebrating the industry's most impactful projects. Throughout the event, numerous networking opportunities will bring together retailers, brands and technology providers to exchange ideas, build partnerships and shape the future

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.