Siman Group and SML to Maximize Retail Potential Together
Retail Tech Insights | Thursday, February 02, 2023
RFID at the item level enables a Central American retailer to achieve chainwide inventory accuracy of >95 percent.
FREMONT, CA: “We're pleased to see the significant impact that item-level RFID has had across Siman Group's business. RFID technology is tried and tested and has the power to completely revolutionize retailers' approach to inventory management and increase customer satisfaction immensely. We're looking forward to seeing what's next for Siman Group as they achieve more with RFID," says Dean Frew, Chief Technology Officer and Senior Vice President of RFID Solutions at SML Group. SML, a global pioneer in retail RFID technology and solutions, has come up with its latest deployment with Siman Group, the largest department store in Central America. Siman Group's operational processes have completely changed due to the installation of SML's item-level RFID solutions, Inspire„ RFID tags, and Clarity® enterprise software. This has increased customer satisfaction.
Siman initially contacted SML in 2020, seeking a fresh approach to its inventory management systems as the store grew in the Central American market. Following a consultation process during which SML identified pain areas and potential, the project began with a trial in the Simans El Salvador department store, which helped determine its item-level inventory accuracy to be 65 percent.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
SML rolled out Clarity® Item-Level RFID solutions to Siman's chain of department stores in Central America, with 15 large stores in El Salvador, Costa Rica, Guatemala, and Nicaragua, to transform how the retailer tracked inventory across the chain and support other omnichannel operations such as Buy Online Pickup In-Store (BOPIS) and Click & Collect.
"The impact of the item-level RFID technology has been immediate. Across our stores, we had an inflated view of our inventory levels, often leading to frustrations for customers and staff when products weren't available. These issues have been completely eradicated with SMLs expertise, and we now have inventory accuracy levels of 95 percent and still climbing, allowing for smoother operations not only in-store but throughout our supply chain," states Alejandro Choussy, Regional Logistics Manager at Siman, commenting on the success of the project.
Siman can now undertake weekly stock counts of over 250,000 products per store instead of the traditional twice-yearly stock counts.
More in News


