Sally Beauty Holdings will further refine a winning pricing strategy that improves customer loyalty and promotes value creation in a competitive and evolving retail environment with the help of Revionics AI-powered solutions.

FREMONT, CA: Revionics LLC, an Aptos Company, a provider of retail pricing, promotion, markdown, and advanced analytics solutions, recently announced Sally Beauty Holdings, has partnered with Revionics intelligent pricing platform to enhance its pricing performance strategy. Sally Beauty Holdings will further refine a winning pricing strategy that improves customer loyalty and promotes value creation in a competitive and evolving retail environment with the help of Revionics AI-powered solutions.

“At Sally Beauty Holdings, were always looking for ways to drive our business forward with proven solutions,” said Pamela Kohn, senior vice president, chief merchandising officer, Sally Beauty Holdings. “With Revionics, we saw the opportunity to leverage artificial intelligence and advanced analytics to better inform pricing and promotional decisions that support the attainment of our strategic goals. As we advance our organizational agility, we felt confident that Revionics pricing solutions offer trustworthy, data-driven recommendations that will adjust with our customers evolving expectations and prepare our business for both short-term and long-term success.”

Sally Beauty Holdings will be able to provide affordable prices to its consumers while growing revenue and benefit and provide more efficient and better-targeted promotions and sustainable markdown strategies that optimize profits, margins, and sell-through once the solution is implemented. The business can reach new levels of scalability and productivity as a result of the Revionics technology implementation, which will enable the company to respond to evolving business demands, market conditions, and customer behavior.

“Sally Beauty Holdings is a resilient and respected retailer that is digitally transforming its business and bringing greater cohesion between its in-store and online experiences,” said Pete Sinisgalli, Aptos CEO. “We are excited to work with Sally Beauty Holdings as it continues to create a modern and engaging experience for its customers an experience that will be greatly enhanced with an aligned pricing strategy across its vast retail and distribution enterprise.”