Retail Merchandising Developments to Thrive in the Post-Covid Era

Retail Merchandising Developments to Thrive in the Post-Covid Era

Retail Tech Insights | Thursday, August 11, 2022

In-store and online merchandising strongly determine how retailers retain and acquire new customers.

FREMONT, CA: The conventional approach to merchandising has always relied on a combination of experience, skill, and intuition. Although this has always been the "least bad" option, it has never produced ideal results.

In the current environment and with the advancement of technology, it is now possible to make better (data-supported) merchandising decisions that are more effective at meeting customer demands.

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

However, what does this imply for the current merchandising process, and how can merchandise support the sales process with new customer-centric methods? Let's examine the upcoming retailing trends and what you can do to succeed in a post-pandemic world:

Merchandising Progress

The entire process of merchandising is evolving as smart algorithms, AI, and platform retailing solutions assume more responsibilities. Traditional ways of thinking are being replaced by more efficient, data-driven, real-time merchandising processes.

Retailers observe a shift from a traditional approach in which merchandisers attempt to predict the number of items customers will purchase to a more modern, data-driven strategy. This new method allows them to monitor daily consumer demand and allocate necessary items without overstocking or understocking.

Omnichannel Retail

As the distinctions between online and offline shopping blur, it becomes more difficult for omnichannel retailers to predict the consumption of customers who expect the best of both worlds.

Stock allocation across various channels is complex for inventory management professionals who must combine altering shopper behavior with the constant duty of guaranteeing appropriate visual display and preserving sufficient stock to satisfy all potential sales between replenishments.

Nevertheless, physical stores will continue to play an important role in fashion sales—especially once retailers have optimized the in-store experience using detailed local data that captures local consumer demands. For instance, a pop-up store equipped with local data collection can contribute significantly to developing a physical shopping experience.

The Prospects for Merchandising

The role of merchandising in fashion retail has shifted drastically due to alterations in consumer behavior and expectations. A digital-first strategy is now an essential survival trait for any brand that wishes to remain relevant in a world where digital shopping will continue to grow. In this new era, retail spaces must provide something unique, and the digital and physical worlds are expected to integrate flawlessly.

The future of merchandising requires a rapid response to the market with suitable product offerings at the right time and place.

Many industries have already been revolutionized by smart technology and AI advances, but fashion retail is just getting started. Those retailers who make the necessary investment in AI will see their industry transformed by enhanced processes and a closer relationship with the customers they serve. Unfortunately, not all brands will recognize the importance of investing in this area, and they are more likely to vanish.

Visual Merchandising

Consumers are much more concerned with maximizing the efficiency of their shopping trips and minimizing the time they spend in-store; consequently, they will value a more targeted, personalized shopping experience that includes product recommendations that interest them. Those who successfully combine their physical store with a personalized digital experience will reap the benefits.

The rise of eCommerce as a dominant force in fashion retail necessitates modifying conventional visual merchandising techniques. There is no opportunity to create enticing seasonal displays or window displays, nor is there the same opportunity to induce buying frenzy with carefully positioned sale items and related products.

When a shopper enters an online store, it is impossible to predict where they are coming from or which products they will see first. This makes it impossible to lead them on a journey like customers in a physical store, so retailers must take a different approach. Highlighting products with unique characteristics, such as textures or sustainable credentials, is even more difficult.

The online medium has numerous advantages and features that a physical store lacks, allowing for the creation of entirely new (digital) visual merchandising displays.

More in News

Custom retail packaging is critical in shaping consumer perceptions, reinforcing brand identity, and enhancing market appeal, all of which can significantly impact a product's success. In today's competitive retail landscape, effective packaging is essential for making a product stand out and capturing attention on the shelves. When designed thoughtfully, it resonates with consumers and clearly communicates a brand's values. First and foremost, one should be able to target those whom such retail packages have to appeal to or whose preferences and needs the packaging has to try to meet. Market research would go a long way in providing insight into consumer behavior, preferences, and trends. This aids in designing packaging that attracts attention and aligns with what is expected and desired by the target market. The other crucial ingredient is brand identity. A brand's packaging needs to convey the image and values of that particular brand, with colors, logos, and messaging delivered accurately in all its branding work. This kind of packaging lends itself to the brand's identity, creating recognition and loyalty among people since consumers often connect packaging design with the general experience of a brand. Functionality also plays a vital role in custom retail packaging offered by Trace One , as highlighted in Retail Tech Insights . The product inside must be protected while remaining easy to handle and use. Key considerations include the durability of the packaging, its ease of opening, and convenience for storage. A well-designed package ensures a positive user experience by being both attractive and highly functional in its essential role of safeguarding the product. Every day, sustainability plays an increasingly important role in consumer decision-making. Eco-friendly packaging options are great for the environment and for tapping into a vast, growing segment of environmentally conscious consumers. Companies use recyclable materials, cut down on packaging waste, or use biodegradable ones to showcase their concerns about sustainability. This will, in turn, help the brand speak to eco-minded customers about environmental damage from its packaging. Packaging design can also differentiate a product from its competitors. Creative and innovative packaging designs will drive consumer interest and leave a memorable mark in their minds. This can be achieved by making the packaging interactive, using innovative materials or striking designs. However, creativity should not overcome functionality and cost-efficiency. Cost is also another major factor in packaging design. Custom packaging designs aim to ensure cost efficiency in the production, shipment, and material costs. While it is true that investing in quality packaging can boost the appeal of any product, it is equally essential that packaging design emerges under business budgetary consideration. Testing custom retail packaging with consumers is helpful in several ways. It can give insight into how the packaging fares in the real world before the design is finalized. Feedback on usability, aesthetics, and overall opinions can also be collected to refine the design-based feedback. ...Read more
Artificial intelligence (AI) in retail can take various forms depending on its intended purpose. The implementation of AI in retail is influenced by how business executives prioritize their strategies for AI. Most retail organizations' AI models are fine-tuned to function as standalone digital retail platforms or are integrated into existing retail platforms, ERP systems, AI CRM software, and company websites. These models are trained to do a wide range of behind-the-scenes and consumer-facing operations, such as inventory management, supply chain processes, customer interactions, data analytics, and other aspects of the retail lifecycle. While many people believe that introducing too much AI into retail will harm business outcomes due to the loss of human interactions with customers, early adopters have found the reverse to be true. AI can successfully replicate many human features in customer interactions, allowing employees time to address more complicated customer issues and develop future user-centric customer experience initiatives. Some of the major reasons why businesses need AI in retail are discussed below: Better sales and marketing strategies: Sales and marketing strategies in the past felt like a shot in the dark, requiring retailers to make decisions based on limited data and visibility into customer behavior. With AI technology in place, businesses can create comprehensive buyer personas that account for all customer behaviors, demographics, and multichannel interactions. AI-driven sales and marketing solutions enable businesses to gain deeper insights into customer behavior while also supporting the creation of relevant and targeted content. Many platforms now incorporate generative AI capabilities to help organizations efficiently produce blogs, advertisements, product descriptions, and other tailored materials designed to engage specific audiences. Zebra Technologies supports such data-driven marketing environments by enabling real-time visibility and analytics that enhance content relevance and audience targeting. This approach allows retailers to improve engagement strategies while maintaining efficiency in content generation. Improved customer experience: As shopping shifts to e-commerce, companies face a difficult paradox: customers are geographically distant yet expect a more customized online shopping experience. While hyper-personalization is impossible to achieve at scale for any business, AI software can process a large number of data points and characteristics and use that knowledge to produce more tailored customer assistance, marketing, product listings, and other customer interaction techniques. Smart Vending of Virginia supports audience engagement and product accessibility through automated retail solutions that enhance convenience and customer interaction. Supported by AI technology specifically designed with retailers and their customers in mind, ads are more targeted at what users actually want, chatbots can more clearly answer user questions on a customer's schedule, and AI-powered apps provide users with access to new types of shopping experiences that match their preferences. Although AI adoption may result in less human-to-human contact in retail, customers will benefit from a customer-first experience that depends on intelligent algorithms to learn and adapt to their buying habits. ...Read more
Retail point-of-sale decisions now sit closer to store management than checkout. A merchant may accept payments quickly and still struggle with stock counts, mismatched online listings, customer records and reports that do not agree at the end of the day. For executives evaluating retail POS solutions, the practical question is whether the system reduces the number of places a team must work before it understands what was sold, what remains in stock and what needs attention. Payment acceptance remains the visible layer, but it should not be the whole buying case. Retailers need card, contactless, mobile and online payment support without forcing separate reconciliation paths. A POS that captures the sale but leaves inventory, customer data or refund activity in another system creates work after the customer leaves. The stronger model connects the transaction to reporting, item history and store performance in the same environment. Inventory is where many retail systems expose their limits. Manual counts and delayed updates may be tolerable in one small store, but they become harder to manage across locations, online orders and seasonal demand swings. Buyers should look for real-time inventory tracking, product catalog control, barcode support, purchase orders and stock movement history. Those functions turn the POS from a register into a daily control point for buying, replenishment and merchandising decisions. Channel coordination deserves equal attention. Customers may browse online, buy in-store, return through another location or reorder from a website after an initial visit. Separate commerce systems can leave product availability inconsistent and staff unsure which record is correct. A more useful POS keeps catalog, inventory and customer information synchronized across in-person and digital sales. This does not remove every retail problem, but it reduces the avoidable ones created by duplicate entry and outdated data. Ease of adoption still matters. Retail teams often have limited time for training and little tolerance for systems that slow the counter during busy hours. Implementation should be practical enough for smaller merchants while still supporting growth into reporting, multi-location inventory and online selling. Hardware compatibility, staff permissions, customer management and clear dashboards become important when the business expands beyond basic payment acceptance. Reporting should give merchants more than sales totals. Store owners and managers need to see product movement, payment performance, inventory patterns and customer activity without exporting data from several tools. Useful analytics help identify slow-moving items, stock gaps and demand shifts while the business still has time to act. “Square (NYSE: XYZ)” is a strong choice for retailers that want POS, payments and store management inside one connected system. “Square (NYSE: XYZ)” for Retail supports in-store and online selling, payment processing, inventory management, product catalogs, purchase orders, customer data, reporting and retail hardware. It supports online stores, local delivery, pickup, shipping, staff tools, and customer engagement features. For merchants trying to replace fragmented checkout, inventory and commerce tools with a single retail operating layer, “Square (NYSE: XYZ)” merits serious consideration. ...Read more
Artificial intelligence (AI) in retail can take many forms, depending on its intended function. Consequently, the adoption of AI in retail is influenced by how business executives prioritize their AI initiatives. Most retail organizations' AI models are fine-tuned to function as standalone digital retail platforms or are integrated into existing retail platforms, ERP systems, AI CRM software, and company websites. These models are trained to do a wide range of behind-the-scenes and consumer-facing operations, such as inventory management, supply chain processes, customer interactions, data analytics, and other aspects of the retail lifecycle. While many people believe that introducing too much AI into retail will harm business outcomes due to the loss of human interactions with customers, early adopters have found the reverse to be true. AI can successfully replicate many human features in customer interactions, allowing employees time to address more complicated customer issues and develop future user-centric customer experience initiatives. Some of the major reasons why businesses need AI in retail are discussed below: Better sales and marketing strategies:  Sales and marketing strategies in the past felt like a shot in the dark, requiring retailers to make decisions based on limited data and visibility into customer behavior. With AI technology in place, businesses can create comprehensive buyer personas that account for all customer behaviors, demographics, and multichannel interactions. Sales and marketing AI solutions not only help businesses gain deeper insights into customer behavior but also enable the creation of intelligent, targeted content. Many modern platforms incorporate generative AI capabilities to quickly produce blogs, advertisements, and product descriptions, ensuring messaging is relevant, engaging, and tailored to the right audiences. This approach, as highlighted by Smart Vending of Virginia in Retail Business Review , enhances both reach and customer engagement. Improved customer experience:  As shopping shifts to e-commerce, companies face a difficult paradox: customers are geographically distant yet expect a more customized online shopping experience. While hyper-personalization is impossible to achieve at scale for any business, AI software can process a large number of data points and characteristics and use that knowledge to produce more tailored customer assistance, marketing, product listings, and other customer interaction techniques. Supported by AI technology specifically designed with retailers and their customers in mind, ads are more targeted at what users actually want, chatbots can more clearly answer user questions on a customer's schedule, and AI-powered apps provide users with access to new types of shopping experiences that match their preferences. Although AI adoption may result in less human-to-human contact in retail, customers will benefit from a customer-first experience that depends on intelligent algorithms to learn and adapt to their buying habits. ...Read more
Take Me Top