Digital revolution is an ongoing process in various industries; one such industry is retail, which is experiencing new growth opportunities as the industry digitalizes.

Fremont, CA: If there is one industry whose rise in the Middle East is worthy of envy, it is retail. These regions have consumers with substantial disposable incomes and robust purchasing power. They satisfy their demands at various retail establishments, ranging from the neighborhood grocer to tens of thousands of square foot hypermarkets.

The good news is that the market is anticipated to expand. By 2023, the sector in Gulf Cooperative Council (GCC) countries alone is anticipated to reach $308 billion. Excellent opportunities garner considerable interest. Retail is undoubtedly one of the most competitive industries in the region, given the relative ease of doing business and the minimal barriers to consumers switching brands.

The changing dynamics of retail in the Middle East

The pandemic affected all industries in the Middle East, including retail, and retailers of all sizes were compelled to adjust. A large number of consumers were introduced to the benefits of online shopping via websites and applications launched by or promoting their usual stores.

This shift in consumer preferences almost suddenly necessitated the diversification of the decades-old brick-and-mortar retail model. Retailers are now required to meet consumers at previously unheard-of touchpoints. Simultaneously, they had to connect various touchpoints on a smartphone app or a desktop website to create a seamless and convenient buying experience. In a nutshell, retailers realized that they needed to adopt omnichannel fulfillment to remain competitive and continue growing.

Embracing technology for success in retail in the Middle East

Customer happiness in an e-commerce model depends on the rapid, timely, and consistent delivery of orders. Given the enormous expenses and complexities of large-scale logistics, Middle Eastern retail businesses must adopt cutting-edge technology to streamline operations and ensure long-term viability. It is equally crucial for retail brands to engage with logistics solution providers who comprehend their demands and offer industry-proven solutions that give them the necessary competitive edge to reach the top.