Retail Banks Incline Towards Financial Wellness Tools to Address Growing Customer Expectations
Retail Tech Insights | Monday, October 25, 2021
Financial Institutions are realizing that digital financial wellness tools can effectively address consumer needs while empowering them to expand their service portfolio and improve their competitiveness in the market.
FREMONT, CA: Financial institutions across APAC are turning to digital financial wellness and money management apps to deliver value-added services to their customers and increase their revenue. Smaller digital-only banks often employ financial wellness apps, but international giants in APAC are beginning to spend in this set of applications by a regional average of 57%. The entire retail sector is enjoying the benefits of interacting with its customers via financial wellness apps. Larger banks are leveraging the technology to improve their competence in the space and capitalize on the lack of trust consumers have with digital-only banks. 60% of consumers who trust traditional banks over digital-only banks and financial institutions take advantage of this scenario while retaining their heritage and trust. Legacy institutions are slowly losing their market share to digital-only banks and lagging in data collection and analysis through such apps. 89% of the retail banking business are currently planning to actively expand their financial wellness initiatives, while others consider it a high priority.
By providing customers with digital services such as spend analysis, creation of saving goals, subscription and recurring payment management, and transaction categorization, these digital applications make it easier for consumers to gain a comprehensive view of their financial situation. Several AI-based functionalities are being rapidly developed in order to provide consumers with personalized services and recommendations. In an era of digital platforms, consumers are looking for high levels of focus and flexibility for financial services that they can easily access on their personal devices. Banks are slowly starting to realize that digital financial wellness tools can address consumer needs efficiently and enable them to expand their service portfolio and improve their competitiveness in the market.
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