Occuspace Partners With Fusion92 To Offer Insights For Retailers
Retail Tech Insights | Friday, August 26, 2022
Occuspace provides analytics from the physical environment, revealing real-time visitor data and historical foot traffic trends in real estate venues using privacy-friendly, plug-and-play devices and cloud-based artificial intelligence technology.
FREMONT, CA: Fusion92, a Chicago-based marketing innovation firm with offices in Chicago, Detroit, and Austin, partners with Occuspace, one of the leading occupancy monitoring technology companies, to offer innovative analytics solutions that help retailers better understand foot traffic data, close the media attribution loop, uncover new brick-and-mortar insights, and enhance the customer experience.
Occuspace provides analytics from the physical environment, revealing real-time visitor data and historical foot traffic trends in real estate venues using privacy-friendly, plug-and-play devices and cloud-based artificial intelligence technology. The quick, simple, and inexpensive solution use its machine learning algorithms to keep track of places safely, preserving visitors' privacy. All data collected and saved is anonymous, non-personally identifiable information.
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Occupancy data insights can then use for various purposes, such as to understand better how long people stay in spaces and where they spend the most time monitoring. They benchmark multi-location businesses, determine staffing needs or cleaning schedules, alert people of peak crowded times of day, and trigger marketing campaigns based on traffic flow, among others.
"Leveraging the power of Occuspace solutions, paired with Fusion92's strategic, data-driven approach to marketing transformation, allows us to provide yet another valuable offering for our client partners to help optimize retail experiences. Harnessing data into insights gives us the ability to tailor experiences that positively transform brands, which is at the core of our business, so this partnership brings a targeted, promising opportunity to improve retail experiences more than ever before." says Matt Murphy, CEO, and founder of Fusion92.
"We are excited to partner with Fusion92 to bring our version of web analytics to the physical retail world. Our cost-friendly solution offers insights that are sure to help brands drive more informed retail decisions that can positively impact their store operations and customer experiences." says Nic Halverson, CEO of Occuspace.
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