New Salsify Open Catalog To Be Accessible To Retailers For Free

New Salsify Open Catalog To Be Accessible To Retailers For Free

Retail Tech Insights | Tuesday, May 04, 2021

Drizly is the latest retailer to partner with Salsify Open Catalog to access accurate, standardized product content from thousands of leading brands.

FREMONT, CA: "Today, brands use Salsify to satisfy the highly complex product content requirements of their key retail accounts. But, for the hundreds " and sometimes thousands of other retail, distributor, and reseller accounts that dont have content requirements or processes, it's still a manual task often carried out by the brands' sales representatives," states Jay Gupta, Senior Product Manager for Salsify Open Catalog. Salsify, the Commerce Experience Management (CommerceXM) platform that enables brand manufacturers, distributors, and retailers to win on the digital shelf, has proclaimed that leading retailers and online marketplaces, including Drizly, North America's largest alcohol ecommerce, and on-demand delivery platform, are now using the Salsify Open Catalog to access accurate, standardized product content from thousands of leading brands. Salsify Open Catalog is now available for free to US businesses in Grocery, Alcoholic Beverages, and Petcare.

“This immense inefficiency is experienced on both sides and is responsible for even bigger downstream data issues such as reduced market time, lower sales, and higher returns. Salsify Open Catalog solves all of these issues with a single method of transfer and a simple, standardized dataset around which any brand or retailer can further streamline internal processes. Its a no-brainer," adds Jay.

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Salsify Open Catalog enables retailers of all sizes to leverage the potential of compelling, high-quality brand-supplied content. Salsify Open Catalog is a free, open, and standardized product content library that combines access to standardized, brand-generated product material with a free, centralized collection site for retailers to utilize with their brand partners. It simplifies, accelerates, and significantly improves content collaboration compared to legacy data pools. Over 2800 brands, including some of the world's leading consumer packaged goods manufacturers, have syndicated over 90,000 SKUs to Salsify Open Catalog.

For brands, the Salsify Open Catalog enables the rapid and easy provision of correct product information to all retailers with whom they do business, not just a select few. This allows them to save time and money by reducing manual processes, maximizing market time, and assuring a consistent brand presence across channels.

For retailers, the Salsify Open Catalog streamlines collecting product information from numerous brands. The Salsify Open Catalogs data standard enables very efficient and precise processing, which results in increased market time, fewer returns, and a better customer experience.

Salsify Open Catalog is a free solution for the ecommerce industry that benefits both businesses and their trade partners significantly.

As the largest alcohol e-commerce and on-demand delivery platform in North America, Drizly's product library serves as the foundation for connecting retailers, customers, and suppliers. Drizly is taking the next step in empowering supplier partners by employing Salsify Open Catalog to syndicate their entire product catalog to the Drizly marketplace. Working with Salsify Open Catalog eliminates manual processes and guarantees the continual increase of product selection and high-level attribution coverage on Drizly for millions of customers.

“Our conversion rates dramatically increase when we have the detailed product information consumers expect today,” states Gaurav Mehta, Director of Product at Drizly. “Salsify Open Catalog helps us replicate “ and even go beyond “ the things consumers love about the in-store shopping experience, online. In particular, this helps us arm consumers with the information they need to find, discover and evaluate products they'll love, for example, pairing suggestions, tasting notes, and the most up-to-date and relevant product information directly from wine, beer, and other alcohol brands."

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