Major Classifications of Assortment Strategies
Retail Tech Insights | Wednesday, June 29, 2022
Establishing an optimal assortment strategy and product mix is critical to undertaking significant market research on various aspects, including the target consumer group, geography, climate, and other customer-based preferences.
FREMONT, CA: Assortment strategies are the plans used by retailers (both in-store and online) to find the best product combination for their daily inventory. Customers directly engage with the product mix on display and make purchasing decisions based on what they see, making them vital to the retail industry. When applied correctly, assortment strategies can increase sales and assist the shop in expanding its consumer base. They are significant because they determine the things a customer interacts with, resulting in a purchase decision. It meets public demand and increases sales. Listed below are key types of assortment strategies:
Wide assortment
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A comprehensive assortment strategy is utilized by shops who want to offer a variety of product lines and categories but with less depth in each. It attempts to provide variety in the types of product lines it offers, but it does not provide a large number of products in each product line. A wide assortment strategy is used by a grocery store that offers a wide variety of products but only carries one or two brands for each product category.
Scrambled assortment
Retailers who use scrambled assortment methods try to attract customers from diverse markets by offering products that aren't part of their core business. For instance, a smoothie shop may begin offering fresh fruit and packaged foods, allowing it to reach a broader audience, including those who want to create smoothies at home.
Deep assortment
Within a given product category, a deep assortment strategy strives to provide a high number of possibilities. A rich assortment strategy is prevalent in specialty stores specializing in a few products. A supplement store, for instance, is likely to provide a wide range of protein powder options since it employs a deep assortment strategy focusing on fewer product lines with great depth and variation within each.
Localized selection
A localized assortment approach assigns the product mix based on local population preferences and geographical region features. It enables the merchant to meet diverse demands based on location, thereby enhancing sales. A clothing retailer does not sell the same clothing inventory because people from different locations have distinct clothing preferences and needs.
Assortment for the mass market
Stores having a lot of physical storage space adopt mass-market assortment tactics. They want to appeal to the mainstream market. Thus they offer as many products and varieties as possible to appeal to a larger audience.
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