Livestreaming will take center stage in 2021, with the ability to be one of the fastest-growing segments in the single-to-one media ecosystem.

FREMONT, CA: The biggest take-off from 2020 is the move to e-commerce; customers have aggressively welcomed internet shopping, and retailers have adapted to the accelerated roll-out of emerging technology, new applications, and new ways to satisfy shoppers’ demands. The terms ‘contactless’ and ‘frictionless’ have rapidly become part of the vernacular, and the businesses who have managed to crack the mold and adapt are winning.

One might want to know what is ahead of 2021. So, here are the top three predictions that are expected to influence the next 12 months.

Direct-to-consumer (DTC) brands flexing collaboration muscles and discovering models to differentiate from the pack will see disruptive development and profitability. After a short moment of suspicion as to if these two businesses will be fair in the long run, the DTC world seems to be full of possibilities. By nature, companies have launched new categories and are putting new energies into perfecting their customer-obsession goals,

The pandemic’s transition has accelerated the supply chain, leveraged by 5G, and underpinned by large developments in digital solutions. This momentum is not stopping yet. Expenditure on global reverse logistics technology will rise in 2021—predicted to cross 604 billion dollars by 2025 last year—as retailers aim to relieve the immense pain in the supply chain and minimize the cost of returns. The quest to create a more sustainable supply chain lost some momentum in 2020, but the plan for a more sustainable world and a decreased carbon footprint remains a core priority.

Livestreaming will take center stage in 2021, with the ability to be one of the fastest-growing segments in the single-to-one media ecosystem. Nothing beats the feeling of shopping in person, and live streaming is the nearest that many stores and brands have been able to interact with their customers since the pandemic physically.

One advertising business organization recently announced that live-stream revenues are projected to double to 120 billion dollars worldwide in 2021. Experts agree that digital-savvy shoppers want more than just a product; they want to feel a connection to a brand. Thus, a rising number of brands are integrating live streaming into their approach.

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