Is Security a Necessity in Retail Industry?
Retail Tech Insights | Wednesday, January 29, 2020
The retail industry has always been at risk of cyberattacks. Retailers must make use of well-established security practices and solutions to protect the data.
FREMONT, CA: Digital transformation is dominating retailers' attention as well as their IT budgets. As a result, significant gaps in retail cybersecurity are left unfilled. The retail IT faces new challenges, from infrastructure moving to the cloud without clear security policies to a collection of a new threat that is focused on personal customer information, ransomware and under-protected business-to-business connections.
Cybercriminals frequently target retailers, identifying their valuable datasets and relative lack of attention to this advantage as an easy opportunity to make money. Retailers face data safety threats in many aspects. Online shopping is becoming a critical component of a competitive business model, collecting copious amounts of customer data with every view, click, purchase, and share. Not only that, but also in brick-and-mortar stores that are accumulating significant amounts of customer data from loyalty programs, credit card swipes, and other initiatives.
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Data breaches have never been more critical. Each event brings a flurry of negative news headlines that defame a brand's reputation. At the same time, regulators and consumers are frequently unwilling to put up with companies that can't protect customer data.
Cybersecurity can feel like a widespread problem with an impossible solution. In reality, retailers can significantly reduce data security exposure by addressing their most prescient threat – their employees, contractors, and third-party collaborators that encounter data and provide an avenue into your IT environment.
As the hacking techniques are becoming more widespread and complex, it is essential to have a complete cybersecurity strategy in place. The impact of the data breaches can be significant, especially in retail, where brand reputation and loyalty are the major keys to success.
For retailers to remain competitive, they will have to offer more than great products and compelling deals. They must account for data security, as the consequences for failure in this regard will continue to compound, making businesses less viable after a breach.
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