Grocers can use modular platforms to supplement their existing tech stack with a variety of third-party applications as needed to improve the most important aspects of their online grocery experience.
Fremont, CA: The pandemic has fuelled demand for groceries in omnichannel ecommerce, notably customers' need for convenience. Grocers will need to invest in forward-thinking technology to expand omnichannel solutions to satisfy customer demands to stay up with this demand and consumer expectations. However, while omnichannel ecommerce tends to provide greater convenience for consumers, grocery businesses' profitability remains an issue. If delivery charges and costs for in-store picking and other activities get not adequately optimized for size and profitability, they can be quite costly.
With that in mind, here are a few ideas to assist grocers in maximizing their grocery store's online integration.
• A highly adaptable modular platform
Grocers can use modular platforms to supplement their existing tech stack with a variety of third-party applications as needed to improve the most important aspects of their online grocery experience, such as payment gateways, AI-driven product recommendations, grocery-specific shopping cart choices, multimedia content, consumer loyalty programs, support and contact methods, and so on.
• Provide smooth and efficient customer experiences.
Consumers are constantly seeking methods to save time, effort, and money. As a result, grocers will need to provide quick, accessible, and intuitive online consumer experiences to gain a competitive advantage and establish loyalty. This includes allowing customers to construct easy shopping lists, access comprehensive product information, utilize efficient search tools to identify goods and prices, and easily navigate the site.
Consumers must quickly identify the items they require and the information they need to complete a transaction for an online grocery platform to be worth it's salt. Grocers, unlike regular retailers, must allow their consumers to select their items in units and according to volume and weight. In addition, depending on the location, they may need to include quantity limitations, age restrictions, product origins, and potential allergies.
• Offer multiple fulfillment options.
Convenience has fueled the desire for different fulfillment choices. Customers search for new shopping alternatives as their lifestyles and work situations change. These alternatives include the opportunity to order online and pick up in-store, curbside pickup, and improved shipping and delivery.
• Design for complicated and dynamic business models.
Grocers are quickly expanding their operations, making their business models more complicated with multi-banner, geographies, languages, currencies, and other factors. Replatforming for new features or areas is not lucrative for them. This is why they must select the correct technology stack to meet their dynamic demands and give detailed pricing and assortments down to the shop level and authorization for administrative duties. Grocers can easily simplify internal processes while still giving their customers industry-leading grocery shopping experiences.