Retailers must have a wide variety of tools at their disposal that can help them build a successful business across the platform, Visual Merchandising being one.
FREMONT, CA: Visual merchandising presents a retailer's physical store or e-commerce website in an enticing way to attract customers. At present, visual merchandising blends artistry and data science, helping retailers get their message across faster and with more significant impact. While the retail merchandising covers a complete collection of tactics, the retailers might apply them to the products and store layout to drive sales. Visual merchandising focuses specifically on how the products are presented and displayed. It comprises everything from the product displays to signage and lighting. Visual merchandising is ample opportunity to get creative without losing sight of the ultimate goal of your efforts: sales.
All the Senses
It's common for a brand new retail store owner to focus exclusively on the visual elements such as displays with some audio added in the form of in-store music. Although, that only accounts for two senses, vision, and sound. The customers have five senses that retailers can leverage to influence and create and present an unforgettable customer experience.
One of the interesting ideas is the use of scent, especially around the merchandising displays. Scent idea isn't just applicable to the world of beauty or fashion merchandising. If the retailers sell outdoor sporting goods, they can try using woodsy scents like the pine forest. The retailer can use the smell of a campfire to draw the customer into the experience.
The retailers must rotate their displays every few weeks to ensure that they are regularly showing new product displays. It is especially true if the retailers arrange products or create presentations based on a seasonal theme like the holidays or back to school. Display rotation also gives you more freedom and open to the experiment.
A customer's energy and interest levels fade as they move through the store. To take advantage of this in the in-store merchandising, place the best selling items near the front of the store. By doing this, the customer can be more engaged in the store and enhance the shopping experience. The retailers can also put their on-sale or low-cost items towards the back of the store so that there's a chance to bargain-hunter picks up a full-priced piece along the way.
See also: Top Merchandising Solution Companies