Managing e-commerce stores efficiently is essential for better customer satisfaction, and the data collected from the customers’ behavior in the store makes the work easier.

FREMONT, CA: The retail industry is at the forefront of the ever-evolving technology, and it needs to be updated with the latest technology. Predictive analytics is gaining popularity in the Big Data field, but its adoption in the retail industry has been comparatively slow. It provides the e-commerce businesses with a deeper understanding of customer behavior in the online store as predictive analytics is a type of advanced analytics that can predict future trends, activities, and customer behavior on the basis of recent and current data. Other techniques leveraged in this process are automated ML algorithms, AI tools, data mining, and predictive modeling. The predictive analysis provides forecasting, movement, and inventory management, assortment planning by predicting the consumer behavior pattern.

The Benefits of Predictive Analytics

• Improved Price Optimization: One of the most significant features is price optimization, which can be unveiled by predictive analysis. Tracking customer activity helps to determine the demand for goods and services, which, in return, allows assessing the right price of a product. Predictive analytics fast tracks the process of comparison of products by leveraging extensive data sets, including competitor’s pricing, desired soft margins, purchasing history, available goods, browsing history, and so on. The software helps to track all the factors in real-time by simultaneously comparing the results with present and past years information, hence providing accurate results.

• Inventory and Supply Chain Management: Predictive analysis transforms inventory management to the next level by distinguishing popular and unpopular products and product categories. This enables retailers to forecast business sales, enhancing sourcing, order fulfillment, delivery, and returns for customers. The merchants can improve inventory management in their online store and avoid “out of stock” items. Besides, they can also optimize the use of warehouse space and efficiently use the cash flow.

• Personalized Marketing Strategies: Customers are satisfied with finding an online store offering content based on their preferences. This technology helps to target each customer’s preferences better and strategize marketing campaigns accordingly. It allows streamlining marketing automation procedures by offering the correct messages at the right time and in a perfect manner.

The technology expansion is increasing beyond imagination, and Predictive analytics is vital for the retailers to succeed and stay abreast of the competition.

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