Online sales have increased significantly throughout the pandemic; Augmented reality is one-way retailers have been improving their online digital experience (AR).

FREMONT, CA: Visualizing a product before purchasing or visiting a physical store is a huge benefit for retailers and customers. A digital commerce site significantly impacts shopping time saved, impulse purchases, and how customers interact with products. In addition, marketers and retailers will better understand who, when, and what purchases are made.

Product visualization through augmented reality and 3D modeling on websites and apps when shopping online already exists. Consumers can visualize products in familiar environments, such as furniture, to see if the product fits the aesthetic and the room, increasing their likelihood of making an online purchase.

AR experiences keep customers engaged for a longer duration than a standard video or image, increasing levels of engagement on social media.

AR Technology Becoming the New Norm

AR can be used for not just "trying before you buy" and assisting customers in making purchasing decisions.

Google Lens, for example, incorporates augmented reality technology, allowing users to identify a product or point of interest. Once identified, the technology directs users to a source of additional information via Search, and users can then decide whether to purchase right away.

AR innovations like Google Lens change how customers interact with the digital space and rely on technology to access content and products faster.

People are increasingly using augmented reality to place cars they are considering purchasing on their driveway to see how the vehicle appears in the real world.

Customers can visualize products innovative, convenient, and easy way using AR technology. With more brands and retailers utilizing this technology than ever before, a new standard in the retail industry is being established, and retailers must invest in AR to meet consumer expectations.