The creative dimensions of 3D can be experienced once it is combined with related software. It can provide new kinds of virtual reality experiences that can compel, inform, and inspire customers. The structured light-based 3D technology is cost-effective when compared to other forms of depth calculating devices.
FREMONT, CA: Retailers have to always be at par with the latest trends in technology. Anything less and they could soon be going out of business. Two-dimensional thinking was once the pinnacle of technology, but those days are long gone today. The third dimension is the new catch, and it has brought along a wide range of opportunities for people in business to leverage. Driven by cameras the size of an AA battery, 3D technology is powerful enough to create a depth of an entire store's interior within seconds. The future of 3D is secure in the retail sector and is likely to transform the way to sell, manage, and profit from the businesses.
3D cameras are versatile. They can instantly identify objects, environments, and even people, making it immensely valuable for data analytics, trend forecasting, store operations, and many other retail applications. The creative dimensions of 3D can be experienced once it is combined with related software. It can provide new kinds of virtual reality experiences than can compel, inform, and inspire customers. The structured light-based 3D technology is cost-effective when compared to other forms of depth calculating devices. More often than not, these can be easily integrated for the cost of a good 2D camera. 3D technology promises new opportunities in virtually every field of retail, from stockrooms to checkout, merchandising to promotions, and online to physical.
Shelf mounted 3D cameras are revolutionizing in-store research through accurate traffic counts and analysis of foot traffic patterns. Then enable merchants to understand and analyze customer behavior in the aisle, at the shelf, and at displays and counters. Global companies are now developing autonomous robots that can move through the store taking counts and assisting with shelf replenishment.
One of the most promising areas for 3D technology is the checkout counter. Merchants can achieve faster and more accurate product scanning with the use of 3D item recognition in place of barcode scanning. This is primarily because it can recognize shapes and patterns, making it uniquely beneficial for unpacked items. This is visible in bakery products where 3D item recognition can segregate effortlessly between salads, bakery and dinner plates, and can handle multiple things at once.
The use of encrypted algorithms gives it an added advantage over traditional payment methods. With the use of facial recognition software, 3D technology can immediately match the customer to the account associated to the mode of payment. It works very similar to passwords, swipe cards, or other modes of using biometrics.
Conveying information is more fun with the use of 3D technology, which in turn can lead to an increase in customer interest. By identifying customer movements and body language, 3D technology is opening up opportunities for retailers in every department, from clothing and fashion to electronics and automobile showrooms.
Another exciting feature of 3D technology is physical body scans, which enables customers to virtually try on clothes without even having to enter the trial rooms. This allows the customer to evaluate a new look and its fittings immediately, even when sitting at home. In most cases, returned goods are due to improper fittings, and 3D technology is offering enticing solutions for reducing the same.
From convenience stores and fast-food restaurants to department stores and even banks, customers are looking for unique experiences, personalized attention, and fast and accurate service, all of which 3D has to offer. On all counts, 3D technology provides innovative solutions that can lead the way in changing existing retail trends and reshaping the sector's future.
See Also: Top Retail Companies