Digital Signage Strategies for Building Retail Loyalty

Digital Signage Strategies for Building Retail Loyalty

Retail Tech Insights | Monday, April 24, 2023

Customers have many choices regarding where to shop, making it difficult to achieve customer loyalty. Using the right retail technologies, including digital signage, a feature-rich POS system, and mobile POS, you can collect the information you need to know your customers and provide them with a personalized experience.

FREMONT, CA: Retailers are aware that digital signage enables them to display creative, engaging content that effectively conveys promotional messages, provides product information, and even entertains customers while they wait for assistance. However, some business decision-makers may need to pay more attention to the potential for digital signage to increase retail customer loyalty.

Digital signage is one of the most compelling technologies for establishing customer relationships, maintaining customer engagement, and customizing in-store services. Consider how you can use digital signage to build customer loyalty and the benefits that will accrue to your business.

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Customer experience is closely tied to retail customer loyalty. A gratifying customer experience develops a strong association with your company. However, even a single negative experience can cause a customer to abandon a brand. Fifty-one percent of consumers will be less loyal to a retailer if they find in-store shopping less enjoyable than e-commerce, according to research conducted by PwC. Moreover, this percentage rises to 69 percent among Generation Z buyers.

Retail customer loyalty program data

Creating in-store customer experiences that are just as memorable and enjoyable as those customers have come to expect online can provide substantial financial rewards for retailers. Research indicates that among loyal clients:

Fifty-nine percent will wait until desired products are restocked at their preferred retailer before making purchases, while 39 percent will pay more for things rather than acquire them from cheaper competitors.

Sixty-four percent are more inclined to make regular purchases, and 50 percent are more likely to suggest your company.

Using technology in a retail loyalty scheme

The achievement of retail loyalty has increasingly depended on technology and data, and these three solutions are crucial for an effective loyalty strategy.

Digital signage and kiosks

Digital signage and customer loyalty kiosks are practical in-store communication tools. Your bright, dynamic content can notify customers about your loyalty rewards program, display a QR code they can scan to download your store's app and alert them to current or forthcoming deals and promotions.

Digital signage can also display a live stream of social media posts using your business' handle and hashtags, encouraging clients to interact with you on social media. Engaging with customers in a social media community has the potential to become a significant component of retail loyalty.

POS system

Integrating point-of-sale (POS) data with loyalty program software will deliver invaluable customer insights. You can evaluate customer activities, determine preferred purchasing paths, and identify the most successful traffic-driving rewards and promotions. Additionally, your system can collect data on specific customers who have opted into your loyalty program to present them with the customized offers they seek. Adobe reports that 89 percent of organizations that customize their marketing strategies receive an excellent return on investment.

Mobile handheld computers

Using mobile PCs, sales employees may use the same POS and loyalty system data to enhance and personalize client experiences. Using handheld portable computers, sales employees can easily enroll new loyalty program members while assisting customers with purchases.

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