Clearsale And LAB ID To Jointly Offer Protective Solutions To Luxury Brand Retailers
Retail Tech Insights | Sunday, March 08, 2020
ClearSale, the world's leading ecommerce fraud protection firm, has teamed up with LAB ID, a strategic product and brand protection technology company, to provide luxury brand retailers with insights and protective solutions via a free webinar.
Fremont, CA: Bad actors are now committing trademark abuse and selling counterfeit items through online marketplaces, social media platforms, and ecommerce stores, utilizing every tool at their disposal. Companies must contend with revenue loss, among other things, in addition to trademark infringement. Therefore, a brand protection strategy can help a company defend its intellectual property from fraudsters, scammers, and infringers. ClearSale, the world's leading ecommerce fraud protection firm, has teamed up with LAB ID, a strategic product and brand protection technology company, to provide premium brand retailers with the information and protection they need to succeed. In the growing luxury industry, the free webinar Luxury Brand Ecommerce Solutions: Protecting your product from fraud and building a transparent circular lifecycle, will help merchants reduce fraud and losses, improve customer experience, and protect brands down to the item level.
"Luxury retail presents a multi-faceted problem when it comes to fraud and brand protection," states David Fletcher, SVP at ClearSale. "But it isn't just about locking down sales. While a business loses over $3 for every $1 of fraud, it loses more than $13 for every $1 in false declines. When it comes to high ticket items, there must be a balance between shutting down fraudsters and creating a seamless customer experience that approves every legitimate transaction."
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The webinar will teach retailers how to avoid card-not-present, refunds, wardrobing, account takeover, and buy online pick-up in-store (BOPIS) fraud, Learn how to avoid false declines while dealing with a buyer demographic that triggers red flags with less advanced fraud detection techniques, it will also shed light on how to avoid friendly fraud and counterfeits, identify the retailer's expensive goods, and also track shipments at the item level throughout the supply chain.
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