Broadening Retail Horizons with Groundbreaking Innovations
Retail Tech Insights | Monday, January 06, 2020
Investors, brands, and distributors are investing heavily in updating the technologies to provide an unparalleled experience to their customers through online as well as offline platforms. Here are two innovations that have broadened the horizon of retail tech and taken customer experience to the next level
FREMONT, CA: The new-age tech-savvy customers are hard to win over. Investors, brands, and distributors are investing heavily in updating the technologies to provide an unparalleled experience to their customers through online as well as offline platforms. Technology has made the market available to the customers at their fingertips. While in-store, they are shopping; they also keep browsing their phones to get better online stores and products.
None other than technology can provide such a unique experience to the customers. Technology has the ability to add an extra layer of comfort or create an Instagram-worthy environment that keeps demanding more and more from the consumers. Here are two innovations that have broadened the horizon of retail tech and taken customer experience to the next level.
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Artificial Intelligence
It is essential to break the misconception that AI replaces humans. AI cannot replace humans; instead, it can serve as a powerful aid of innovation for the complete retail chain and let human creativity to touch the sky. AI has proved as a game-changer for the retail industry by providing some powerful use cases that can boost productivity and improve customer experience. There is no match for AI and its uses when it comes to the collection of data based on consumer's purchasing habits, which companies can use to influence all production and merchandising decisions. It is high time that each consumer must be looked as a distinct person, and not as categories. Hence businesses must offer their customers a highly customized experience, and AI does it all.
Added Reality
Added Reality technology is simply the ability to overlay system-generated pictures over a user's perception of their world. There are a number of retail applications of AR, particularly in the furniture and home segment. Industry's leading players use AR, thus empowering their customers to try furniture remotely in their homes, before actually purchasing them. Similarly, in the fashion landscape, footwear and sneaker segment uses AR to allow their customers to try rarest sneakers sitting at the comfort of their houses. This improved realism creates excitement among the customers, thus making the shopping experience entertainment for the buyers, which in turn attract them to visit the store more and more.
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