Retailers can benefit from using AR in fashion ecommerce because it raises brand awareness, enhances consumer experience, and promotes customer retention.
FREMONT, CA: Augmented reality (AR) has long been seen as a futuristic, very abstract technology in the ecommerce industry. The fashion industry, in particular, has shifted its perspective on augmented reality and its role in ecommerce. Retailers are being forced to rethink their objectives. They must embrace the trends, tactics, and technologies that will allow them to give excellent customer service and earn the loyalty of their customers. One of these technologies is augmented reality. It's a perfect fit for fashion retail and the problems it faces as a connector between physical and online commerce.
Online fashion retailers may utilize augmented reality to raise brand awareness and attract new customers, improve the customer experience for existing customers, and motivate individuals to become brand ambassadors—all while increasing sales and profits. Here is how fashion ecommerce is benefiting from AR:
Better customer engagement
Isolated and disengaged shoppers are hungry for immersive retail experiences like those offered by AR after months of lockdown and store closures. The more time someone spends on an ecommerce store, the stronger their bond becomes with the brand, and so they are more likely to make a purchase.
Drives buyer confidence
Customers can see exactly what they're buying before placing an order, eliminating the guesswork that sometimes comes with internet purchases. Customers in the fashion sector can analyze the size and fit while also gaining a sense of the genuine quality of an item.
Improve conversion rates
Not only has it been proven that augmented reality keeps users on a brand's website longer and makes them feel more confident in their products, but it can also lead to greater sales. According to Shopify, interacting with a 3D model in augmented reality can boost product page conversion rates by up to 250 percent.
Building brand loyalty
AR's one-of-a-kind, empowering experience can assist increase brand loyalty and consumer retention. According to a study, 70 percent of customers will be more devoted to firms that include augmented reality in their buying experience. Using augmented reality on an ecommerce site could be a retention tool worth investing in during this period of tough online competition and expensive acquisition expenses.