While multiple factors can be held responsible for the active contributors to the growth in sales, technological advancements over several years have worked on making purchases easier for the consumers
FREMONT, CA: Although the benefits of easy-to-use and innovative technologies, providing multiple opportunities to consumers as well as online retailers, the majority of consumers still look for the offline store experience. The offline store experience allows them to select as well as scan through the things they want to buy first-hand. Beginning from self-checkout to a never-ending aisle followed by the digital signage, retailers are capable of leveraging the retail kiosks in order to keep growing alongside bridging the gap between brick and mortar and e-commerce platforms.
There are a few factors through which the brick and mortar retailers are utilizing their retail kiosks to work:
Self-checkout kiosks are the most common form of retail kiosk solutions that have been boosting the grocery shopping checkout method since time immemorial. While shopping in the offline store, customers get to browse the aisles, thereby making use of the self-checkout kiosks to check out once they are done shopping. Self-checkout kiosks are designed with numerous payment options, like cash, credit cards, or debit cards, allowing the shoppers to scan and pay immediately for the items selected by them. Such kinds of kiosks also allow the store associates to help the customers with their services, who were in charge of operating the cash registers, previously.
Usually, a significant competitive benefit that is carried by an online retailer is an endless amount of space required for showcasing their inventory. Whereas brick-and-mortar retailers stay restricted within four walls of the store. Moreover, online retailers get to showcase a multiple offering with their never-ending space. The online platform is built to improve the brick-and-mortar retailer's in the offline store items and lend a hand in alleviating the disparity. Customers get to browse the physical inventory of the retailer while shopping in an offline store and also utilizes the endless aisle kiosk to explore the added styles, sizes, and more on present on the website. By allowing the shoppers to buy their desired product online, retailers will be able to retain lower inventory quantities and better offline store product range.
Digital signage helps the retailers to create engaging content to attract customers to their brick-and-mortar stores. The digital signage may be either static or interactive according to the requirements of the retailers, placed anywhere in the store, or as a display. The tech improves the offline store experience of the shopper and acts as an advertising platform as well.