Native offers an interactive platform that serves the organizations as well as the data collectors. Brands that need high frequency reads on their products in market can craft questions on the platform that they want to be answered and can request collectors to add photos or short interviews as well, to capture all the necessary information for improvement. The clients can be as specific as they want to be by including notes or guidelines or even sample size of the people being surveyed. They can track who is collecting the data and the exact time the information is collected, verified, and delivered. Retailers can filter, or color code every store, market, field, or interview delivered and aggregate their data and categorize it by market, region, or country. Verified data rolls into real-time maps and dashboards for the clients to analyze in any language they want. Actionable retail insights on out of stocks, pricing, and promotions are delivered at store-level across the brand’s market as rolling data feet.
As beneficial as the solution is for major brands, it also opens advantageous new opportunities for the collectors by providing high quality supplemental income for those who might need it most. It allows locals to open another revenue channel for
themselves. A driver or a food delivering individual traveling throughout the city can easily stop and places and capture the data about a particular spot. Native trains every collector on how to use the platform and on the type of data they would be collecting. Push notifications alert collectors when a client in the nearby area needs information, and they compete to capture the data. Once the information is captured, the collector earns money after a rapid verification process.
Native aims to be the fastest, most affordable, and most well-validated source of locally collected data available in the world
Native’s high velocity data collection method has helped many such clients gain the insight they needed into their business while empowering locals in the community to make revenue through an alternate route -helping some of those most in need. Catering today the world’s largest and most influential global brands, Native’s grand ambition is to deliver a revolution in how these insights get delivered. “We believe we can democratize research, making retail analytics accessible to even the smallest microbrewery or emerging consumer brands the world over,” concludes McNabb.