MS Direct
Streamlining Cross-Border E-Commerce Fulfilment

Successful e-commerce companies can be unique in the way they operate, but they all have one thing in common order fulfilment services. They may have the best products, an epic website, and a sales funnel that slides consumers easily to the checkout. But, without proper order fulfilment, any e-commerce business will be all splash, and no cash.

Best-in-class e-commerce fulfilment equals speed and process mastery. So it’s crucial for businesses, especially the smaller players in the rapid growth mode, to professionalize their fulfilment with the right technology solutions. Not only does this provide happy customers but also enables them to compete with larger counterparts.

Established to address this need is MS Direct, a Switzerland-based fulfilment solution expert. The company offers a tech-driven order fulfilment solution that is easy and quick to set up with plug-and play integrations to the most common shop systems. In fact, it allows clients to have their external fulfilment up and running in just three days.

“Our fulfilment platform is always marketplace-ready, highly flexible, and quickly scalable, without fixed terms or minimum quantities,” says Luca Graf, CEO, MS Direct AG. It excels at addressing clients’ unique needs for local fulfilment, including marketplaces (SLA’s, fast connection) and cross-border solutions (drive localization for an improved experience). These services are crucial for e-commerce businesses’ growth strategies as end-customer expectations are constantly growing.
MS Direct's fulfilment platform relies on its in-house warehouse management system. Designed with a modular architecture, it serves as the most efficient, cost-effective, and professional fulfilment solution for smaller shops. At the same time, the platform takes into account the most complex needs of large, established brands that want to handle customer service and purchasing via the same system in addition to warehousing.

MS Direct is among the first solution providers to architect a reliable cross border e-commerce product for the UK. The company was able to develop this solution within just two months by leveraging its extensive experience in the Swiss market. “Through our cross-border e-commerce platform, we take care of data handling and partner management—from customs clearance to transport—and returns management to ensure that neither the end customer nor the retailer feels the new customs border," adds Graf. As a one-stop solution for cross-border e-commerce, it eliminates the need for clients to set up separate platforms for different countries. Clients in Switzerland and the UK can be serviced with the same interface. Today, the company is adding more destinations to serve as a go-to European cross-border platform provider.

MS Direct’s technological expertise and the ability to improve its systems in house on a daily basis give the company a competitive edge in the Swiss fulfilment and the European cross-border market. For instance, tariffing in cross-border e-commerce is fully automated with an in-house developed machine-learning algorithm. The company’s warehouse management system receives new features on a weekly basis. An excellent example can be packaging optimization based on items’ geodata or automatic item replenishment to the picking warehouse. Apart from this, MS Direct is a climate-neutral service provider that guides customers on the path to climate neutrality.

The coming years will witness MS Direct aligning with the growing trend of drop shipping. The company is working on an integrated drop shipment solution where Swiss and foreign retailers can be added seamlessly.