Mobiquity
Bringing Digital Retail Innovation to Life

Providing outstanding customer experiences in-store and online is a key success driver for retailers. From the moment a consumer discovers a brand to placing an order, paying for items, and returning to make another purchase, the retailers should make each digital touchpoint effortless to delight the customer. But what holds them back with their investments in digital transformations is limited expertise, inexperience with new digital approaches, and the use of technology limited to scale. However, Mobiquity is helping its clients unlock the path to digital innovation.

As thought leaders in retail innovations, Mobiquity is changing the retail landscape by creating world-class digital products and services for its clients to strengthen their customer experience. The company provides real business value and immersive experiences by combining data-driven strategy, human-centric design, and high-tech engineering with dynamic branding and product marketing. Mobiquity’s core proposition involves assisting clients to truly understand real customer issues from a human interaction standpoint and developing sophisticated digital initiatives based on that understanding. “We help clients build and market digital products that create the experiences their customers want from a seamless perspective,” says Danny Groenenboom, Strategy Director Retail Europe at Mobiquity. The company blends strategy, design, analytics, engineering, and marketing services to lead them through the product realization process, from concept through build, market launch, and post-launch optimization.

At Mobiquity, the team understands that delivering fully immersive experiences that attract customers to one’s brand necessitates strategic thinking at every stage of digital product development. Mobiquity’s digital traction model helps clients bring structure and process to their product lifecycle from start to finish. During the product development process, the firm begins by addressing the end users’ needs, ensuring that the product is human-centric at its core. It then assists in developing processes and collaborative teams, allowing clients to construct only what is valuable to the company and its users. From strategy consultant, designer, product engineer to front and back end architect, everyone at Mobiquity is well-versed with the traction model and follows it extensively.
Mobiquity’s competent strategy consultants accurately understand the market and customer needs and help build digital strategies based on the requirement. The digital strategy for clients is tailored by combining Mobiquity’s digital branding and designing capabilities, thereby increasing their revenue, lowering costs, and improving net promoter score.

What stands out for Mobiquity is its high-performing team. With its staff belonging to 55 different nationalities and operating outside of Amsterdam, such as South Africa and the UK, Mobiquity is a hub for diverse individuals. Spanning from strategy design and product engineering to everything in between, the firm benefits widely from this diversity, the most notable of which lies in developing relevant and meaningful digital products.

Making headway in the retail space, Mobiquity aims at focusing on its overall leadership, improving the brand’s visibility, and marketing efforts to increase its spread across Europe. Together with Amazon Web Services, Mobiquity also concentrates on helping retailers get their smart store concept similar to Amazon Go. In addition, the firm is looking to help brand manufacturers understand how they can develop and create new revenue streams via direct-to-consumer (D2C) or business-to-business (B2B) marketplace strategies. Moreover, Mobiquity’s goal is to build a metaverse—by developing new business models rather than creating retail lookalike items. “In the next two to three years, anything related to the metaverse will be the big bang for us,” concludes Groenenboom.