Lars Hubinette, Chief Executive Officer, MembersonLars Hubinette, Chief Executive Officer
Changing consumer behaviors, technology advancements, and new marketing channels are creating new opportunities for customer loyalty and engagement. Today, consumers expect a seamless experience across touchpoints and quick responses with real-time promotions and information. This shift in consumer behavior and disruption in the loyalty space poses a challenge for companies as they seek new ways to improve customer loyalty to ensure growth in their customer base and revenue.

Memberson is helping its clients to navigate this new landscape in two ways:

Loyalty Engine (Omni Channel Customer Data Platform) with open API architecture with a comprehensive set of loyalty and engagement solutions

Loyalty Best Practices and Experts to enable a constantly evolving and improving loyalty experience for the consumers

The Loyalty Engine

The loyalty engine helps clients set up personalized customer loyalty journeys across touchpoints that are seamless and automated. It acts as an Omni Channel CDP (Customer Data Platform) that makes the customer data from any connected channel available and useful across multiple systems, functions, and processes. The core concept is built around a flexible, future-proof loyalty and customer engagement solution with an open API architecture at its core, enabling the clients to connect to any customer touchpoint or innovation that will happen in the future.

Memberson envisions helping businesses connect, engage, and transact with their customers automatically and in real-time by delivering the right reward to the right person through the right touchpoint at the right time

Memberson enables any loyalty and membership concept to be configured, covering areas such as reward points, vouchers, gift cards, benefits, promotions, gamification, digital surveys, and campaigns. It also has the most comprehensive multi-country, multi-currency, multi-concept, multi-language, and multi-brand functionality, meeting advanced loyalty requirements.

One of the most appreciated features is that it enables a client to set up a simple one-tier loyalty solution in one market, using vouchers with only one touchpoint for transactions in a simple and fast manner. As the loyalty requirements and customer journeys become more complex, plug-and-play API connectors allow the client to expand, improve and refresh the loyalty program for its customers.

Included in the solution suite is the Engage loyalty marketing platform that not only allows the client to engage with the consumer via emails, SMS, Push, WhatsApp, and similar communication channels but also includes points, vouchers, benefits, and automated segmentation. This means a campaign consists of communication avenues as well as loyalty benefits and actions, making your campaigns much more engaging and impactful.

Loyalty Experts and Best Practices

Memberson has a loyalty expert team with many years of experience that has helped clients with their loyalty programs and promotions since its inception.

One of the learnings from its interactions with clients has been that, although they sometimes may need help with their loyalty strategy and planning, what they want most are ideas and a loyalty engine that can deliver and execute those ideas. It is "easy" to build and launch a loyalty program, but often the challenging part is to keep it fresh, engaging, and adapt to new opportunities. Memberson has created a loyalty best practice library to respond to this need. Practices within the library are based on team Memberson's experience and knowledge, with input from clients and what may or may not have worked in the past. This is constantly being reviewed, refreshed, and updated.

  • Memberson envisions helping businesses connect, engage, and transact with their customers automatically and in real-time by delivering the right reward to the right person through the right touchpoint at the right time


Not only does Memberson have these loyalty best practices available, but for each loyalty best practice that is defined, Memberson is improving and refining the execution of this in the loyalty engine to make it as effortless as possible to deliver these to the customers.

One example of such a loyalty practice is "loyalty best practice #23 – influencer referrals". The concept is to give out specific influencer promo codes to a set of influencers (often on social media) that gives the consumer an attractive offer and enables the client to track how many sign-up and associated purchases each influencer has achieved (and reward them). Together with the loyalty best practice is an execution plan and suggested KPIs for how to track success.

The team provides many different ideas for the client to choose between and discusses with them what may best fit into their roadmap and brand strategy.

"Memberson envisions helping businesses connect, engage, and transact with their customers automatically and in real-time by delivering the right reward to the right person through the right touchpoint at the right time," says Lars Hubinette, CEO of Memberson.

Memberson is currently supporting numerous clients, including well-known brands across the globe, to find new customers, build positive long-term relations, and maximize revenue potential, making it one of the top CRM and loyalty solution providers worldwide.