Virgin Megastore

Tarek Moussawer

What are some significant challenges and trends impacting the Retail Industry lately?

One of the most important and disruptive challenges we have faced over the past couple of years is the supply chain, be it from a production shortage perspective or a logistics delay perspective. This has been impacting product costs and prices and, more importantly, our ability to satisfy the demand of our loyal customer base for specific products. Fortunately, our retail experience and format offer a wide range of products with multiple options across categories and from a variety of brands, which means that we always have an alternative to offer our customers.

What keeps you up at night when it comes to some of the major predicaments in the Retail Industry?

At Virgin Megastore, we aim to surprise and delight customers at every interaction across any channel. This means that we are continuously striving to bring the best, most exciting selection of products to our markets, offer the most enjoyable customer journey possible via our offline and online channels, and deliver all of this through our passionate people who are obsessed with service.

“Our focus will be on the technology trends and initiatives that will truly add value to our customers and will help our business evolve more generally.”

With the increasing pace of technology and lifestyle changes, accentuated by the pandemic, one of the things that keep us awake at night is the fact that we need to continuously adapt and evolve to remain relevant and top of mind; in terms of the experience we offer, the value-adding technology we make available through our channels, and our deep understanding of our customer's expectations in terms of the offer as well as social responsibility.

What are some of the technological trends which excite you for the future of the Retail Industry?

Our focus will be on the technology trends and initiatives that will truly add value to our customers and will help our business evolve more generally.

We will only embrace and implement technological trends to enhance our experience. The most exciting trends are the ones that can help us improve our omnichannel promise, not only in delivering a consistent experience offline and online but also in bridging the online and offline worlds for our customers. One example is the metaverse and our potential role as a retailer for our metaverse-enthusiast customers.

How can budding and evolving companies reach you for suggestions to streamline their business?

As an international retailer with a strong regional focus, we are always keen to offer a platform for upcoming artists, designers and business owners. We have collaborated with numerous individuals and organizations, supporting them in launching their work through our stores and customer base. And we continue doing so today. The best way to reach us is via our website or by contacting our head office in Dubai.