IQFM
Ackermann Bespoke Services for Field Marketing

Change is the only constant in life. One’s ability to adapt to those changes will determine your success in life.” – Benjamin Franklin The realm of business experiences changes every day, and the only way to survive in the tempest of uncertainty is to evolve accordingly. Franklin’s words don’t just resonate with the philosophy of life but also while successfully running a business. In the world of sales and marketing, where field marketing personnel shoulder the weight of accelerating enterprise growth, adaptability takes precedence when it comes to converting potential threats into wings of opportunity. Every organization that wishes to market their products, solutions, or services have a unique set of requirements, and that means, marketing agencies must have the ductility to deliver. Proving the timeless words of Franklin true by providing explicit and tailored complex field marketing services to its customers is IQFM Ackermann, a Polish field marketing agency. “Our clients have different needs, and we adapt our services accordingly,” states Arkadiusz Wróblewski, CEO of IQFM Ackermann.

The firm has been assisting its clients in sell-in and sell-out activities across all contemporary and traditional commerce channels in Poland and Central and Eastern Europe. The company assists clients in increasing sales and boosting profits by employing motivated and focused teams both at the headquarters and in the field.

IQFM Ackermann’s story dates back to 2004 when Paul Bailey, a field marketing expert from the UK, established IQFM, which specialized in outsourcing sales teams to other companies in need. In 2010, Bailey joined hands with Arek Wróblewski, the founder of the Ackermann agency, a company that excelled in promotions and merchandising. The coalition gave birth to IQFM Ackermann, a field marketing agency that offers a full range of sales support services that include personalised audits as per requirements, followed by an array of customised solutions, including a highly customisable reporting platform. The organisation’s services further extend to advertising, merchandising, providing sales advisors and brand ambassadors, product sampling, material logistics and warehousing, and assemblies and installations. The firm has enabled various customers from the US and Western Europe to enter the rich, demanding and highly competitive Polish market and other CEE countries as well.

IQFM Ackermann’s esteemed clients receive bespoke services designed for their requirements. After onboarding a customer, they are provided with a customised presentation and cost calculation of the field marketing strategy. This is followed by a team of experts equipped with state-of-theart training and reporting tools, working with the client and tailoring the offerings impromptu to match the requirements perfectly. The data collected from the audits are presented to the client’s managers across multiple hierarchical levels through the cutting-edge and customisable platform developed by IQFM Ackermann. The platform is extremely flexible, easy to use, customizable, and available in English and Polish language. All this enables the customer to enhance their sales and bring in more profit.

Wróblewski also draws attention to how with the sales industry evolving and getting complex every day, the need to outsource added services becomes a necessity and opens new areas to enhance the return of investments. For instance, in the case of electronics and furniture suppliers, the worries extend beyond the sell-in and sell-out procedures into shipping and installation of the products at the end-customer’s side. “We believe that logistics and installation will gain more importance in the future, and we are adjusting our structures and facilities to accommodate that,” he remarks.

With a client roster boasting of leading names like Unilever, Kärcher and more, IQFM Ackermann has been assisting its clients in enhancing their sales.

Wróblewski recalls how the company assisted a Spanish swimming pool producer that had ventured into the Polish market without any field marketing strategies. IQFM Ackermann built two separate teams to handle all the intricacies that could crop up. One team educated the retail store personnel on how to sell the pools and the necessary accessories. The other team assisted the end-users with installing the pools at their desired locations. IQFM Ackermann handled all merchandising, pricing, and promotions linked operations from the get-go. The team visited the retail outlets the moment the products landed in the shops and ensured maximum sales by the end of the day.

As a recent offering to help clients further enhance their sales, IQFM Ackermann has introduced the use of a video promoter. Consumers that land on IQFM Ackermann’s client’s website can connect with a sales advisor who can assist them during the buying process through a shared screen. The company provides its customers with the software and trained sales advisors to make this possible. “This service can work separately or be a part of an omnichannel off-line plus on-line campaign,” concludes Wróblewski.