Mike Weisser, Vice President, Business Development, IDWMike Weisser, Vice President, Business Development
Innovative DisplayWorks (IDW) specializes in custom commercial refrigeration and point of purchase (POP) displays for refrigerated products within high-traffic areas across the retail shopping landscape. The company’s network of highly skilled manufacturers, coupled with a team of experienced professionals enables it to manage every aspect, including product development, quality control, logistics, warehousing, and door-to-door delivery.

“We have been providing merchandising solutions to the bottling industry for the past two decades. In this journey, we have realized that one of the most significant challenges for brands is to find the perfect-sized merchandising solutions given that every retail establishment has a unique floor plan,” says Mike Weisser, vice president, business development, IDW. “We have the capability to offer an extensive range of sizes and models, offering one of the broadest selections available in the market.”

IDW has always aligned with the evolving industry trends. Take the unattended retail category, for instance. This segment is still in its early stages of development, but it is witnessing rapid growth. According to a report, the global unattended retail market is expected to grow from $26.9 billion in 2022 to $46.2 billion by 2027. IDW has taken the initiative to transform the unattended retail landscape by utilizing integrated cutting-edge technologies like AI, camera systems, self-service operations, and advanced payment processing. The goal is to enable clients to merchandise and sell a wide variety of products, including salads, sandwiches, chips, snacks, and anything that requires refrigeration with or without an employee being present.

Customers can interact with the machines by making payments via credit card, touch, or mobile wallets. The machine quickly authorizes the purchase, enabling the consumer to make their selection and access the chosen products. AI analyzes the transaction, tracks inventory levels, and even recommends restocking points to the operator.

Innovations like this in the unattended retail space enable businesses to extend beyond traditional brick-and-mortar establishments. They can now establish a presence on college campuses, in hospitals, or in other high-traffic areas while ensuring convenience and accessibility for consumers.

“At IDW, we create fresh, innovative concepts targeted at enhancing sales for clients,” says Weisser. “We work directly with our clients to understand their needs and design distinct solutions that will capture consumer attention and generate impulse purchases.”

We have been providing merchandising solutions to the bottling industry for the past two decades. In this journey, we have realized that one of the most significant challenges for brands is to find the perfect-sized merchandising solutions given that every retail establishment has a unique floor plan

All IDW’s products are created in accordance with industry standards to guarantee high performance, dependability, and ease of use. After-sales support is a fundamental part of the company’s customer service and business strategy. It ensures that customers have a positive experience and contributes to the longevity of products, cost savings, and overall business success. The company’s service staff never hesitates to go the extra mile to resolve the customer issue at hand. These all-around capabilities have enabled IDW to exceed the expectations of its marque clients, including PepsiCo, The Coca-Cola Company, Keurig Dr Pepper (KDP), and Monster Energy.

IDW has changed the game in retail merchandising with its industry knowledge, unparalleled support, and strong supply chain. The quick turnaround on new designs and massive inventory allows it to meet customer demands in a couple of days. This distinguishes IDW as one of the largest suppliers of refrigerated merchandising solutions in North America.