Andre D’Elia, Chief Product Officer“Our private-label, scan-to-factory program empowers specialty menswear retailers and department stores to deliver made-to-measure and mass-customized garments at scale,” says Andre D’Elia, Formcut’s Chief Product Officer.
For many retailers, efficiently scaling the MTM processes remains a challenge. When multiple staff members take measurements, inconsistencies arise, which can impact the fit and quality of garments. Traditional single-unit manufacturing is also known to be a slow process, rendering retailers unable to cater to customers in volume.
Formcut’s platform comes with a proprietary body scanning application that captures 249 body measurements in under a minute using any smartphone or iPad. Then, Formcut’s proprietary fit logic converts body measurements into finished garment dimensions, accounting for body shape and customer preferences, which are shared with partner factories to produce garments that fit perfectly.
For many clients working with Formcut, the results are already visible. Customers are actively engaged through the body measurement capture process, customization of finished products and a more confident shopping experience. The result is increased customer loyalty, higher average order value, and greater repeat purchases.
Its turnkey, on-demand solution is available in two forms, designed for the distinct needs of in-store and e-commerce retailers. In physical stores, an iPad installed in the fitting room scans customers as they pose from the front and the side. From the scan, the customer can create MTM clothing using Formcut’s 3D configurator or can see recommended sizes by that store’s brands.
For e-commerce retailers, Formcut offers a similar experience using the customer’s personal smartphone. Retailers can customize Formcut’s mobile app, available in both Android and iOS formats, to reflect their brand’s aesthetic. This allows the retailer to deliver a seamless experience for its customers, providing the comfort of MTM without having to visit a physical store. Its size recommendation feature helps digital-native companies build long-term value with customers, minimizes returns and leaves customers more satisfied with the experience and the final product.
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Through our private-label, scan-to-factory platform, retailers can scale the magic and desire for made-to-measure garments—combining precision, personalization, and speed like never before.
Clients can choose between the in-store solution, mobile application or a combination of both, depending on their business model. Traditional retailers often begin with the in-store experience before expanding to the digital version to attract more customers.
Formcut success stories are plenty. In one instance, a large retailer with over 200 stores across the U.S. introduced the Formcut scan-to-factory solution, equipping every store with digital measurements and automated fit logic. This removed the dependency on in-store tailoring expertise and created a standardized, scalable MTM process. The result was immediate: improved fit accuracy, streamlined operations and renewed customer confidence. The retailer quickly reported fewer alterations, faster delivery and a significant increase in repeat business. With Formcut’s solution, the client experienced an 18 percent increase in shopper frequency, a 9 percent increase in average order value and a 29 percent increase in customer spend after scanning.
At its core, Formcut’s solution addresses one of the fashion industry’s most significant challenges—waste from mass manufacturing. By combining digital scanning, single-unit production at scale and an expanding factory network, the company has built a truly sustainable MTM model.
Formcut exemplifies how technology can preserve craftsmanship while driving scale and sustainability. By merging precision with innovation, it’s setting a new standard for how the world experiences MTM apparel.
